The cheese, yoghurt and milk taste especially creamy due to their natural fat content.

Regional freshness for you

What do spring water from Zurich and Chur’s freshest milk have in common? You will find them in the new avec bearing the label “Von hier. Regional für dich.” Through this initiative, we are supporting small businesses and keeping transport times short.

Regional freshness for you 
Valora, career, BackWerk, Brezelkönig, Caffè Spettacolo, k kiosk

Same company, new job

New job, same employer: Valora supports and promotes internal job changes to secure valuable professional knowledge within the company.

Same company, new job 
Valora, avec, Zürich HB, Foodvenience

avec: towards a new concept with courage and at full throttle

A Valora team developed the concept for the new avec stores in just five months. This concept incorporates the latest food-on-the-go and convenience trends and combines them in ‘foodvenience’ of the highest level.

avec: towards a new concept with courage and at full throttle 
ok.–

Why there’s no longer any ok.– shampoo

Valora’s own ok.– brand is celebrating its tenth anniversary in 2019. In this time, the ok.– brand saw many highlights on its journey to becoming the cult brand it is today.

Why there’s no longer any ok.– shampoo 
E-Smoke: viel Rauch um nichts

E-smoking: all smoke, no fire?

Vaping is booming. Where did the e-smoke trend originate and how is demand developing in Germany and Switzerland?

E-smoking: all smoke, no fire? 
Food Trend

On the track of food trends

He creates what is later displayed in the show cases of BackWerk, Brezelkönig und Caffè Spettacolo in Switzerland; Riccardo Brunet is Food Developer at Valora. Together with his team he scouts tomorrow’s trends and writes new recipes.

On the track of food trends 
Valora, BackWerk, Snacking, Essgewohnheiten, Deutschland, Studie

The Germans snack consciously – with enjoyment

The Germans love good snacks and are prepared to pay good money for them. The business is booming. As Germany’s biggest food service bakery, BackWerk carried out a study of snacking for the first time.

The Germans snack consciously – with enjoyment 
BackWerk, Bochum, Convenience, Food, Valora

Fast, fresh and healthy – throughout the day

Ever more people live alone and eat away from home. But for today’s mobile population, food not only has to be available quickly and at any time, it also has to be ultra fresh and healthy. How Valora lives up to these trends.

Fast, fresh and healthy – throughout the day 
BackWerk, Brauckmann, food service bakery, baking, bread, snacks, Germany

BackWerk: food service bakery with a feel-good offer

With the takeover of the food service company BackWerk, Valora has expanded its presence in Germany by more than 300 outlets. While in the past it specialised in inexpensive bread, BackWerk today positions itself as an indulgence destination with feel-good food.

BackWerk: food service bakery with a feel-good offer