We make things simple and uncomplicated and we give space for ideas.
Regional freshness for you
What do spring water from Zurich and Chur’s freshest milk have in common? You will find them in the new avec bearing the label “Von hier. Regional für dich.” Through this initiative, we are supporting small businesses and keeping transport times short.
avec: towards a new concept with courage and at full throttle
A Valora team developed the concept for the new avec stores in just five months. This concept incorporates the latest food-on-the-go and convenience trends and combines them in ‘foodvenience’ of the highest level.
He creates what is later displayed in the show cases of BackWerk, Brezelkönig und Caffè Spettacolo in Switzerland; Riccardo Brunet is Food Developer at Valora. Together with his team he scouts tomorrow’s trends and writes new recipes.
The Germans love good snacks and are prepared to pay good money for them. The business is booming. As Germany’s biggest food service bakery, BackWerk carried out a study of snacking for the first time.
Ever more people live alone and eat away from home. But for today’s mobile population, food not only has to be available quickly and at any time, it also has to be ultra fresh and healthy. How Valora lives up to these trends.
BackWerk: food service bakery with a feel-good offer
With the takeover of the food service company BackWerk, Valora has expanded its presence in Germany by more than 300 outlets. While in the past it specialised in inexpensive bread, BackWerk today positions itself as an indulgence destination with feel-good food.