Ditsch stands for pretzels. That’s it.”

“Ditsch stands for pretzels. That’s it.”

Ditsch pretzel bakery has not been able to avoid the pretzel for 100 years. It can be bought at every railway station in Germany and is now exported to 28 countries. This year, Ditsch celebrates its anniversary with Managing Director Seb Gooding and sets a world record of a special kind.

“Ditsch stands for pretzels. That’s it.” 
BackWerk, Brauckmann, food service bakery, baking, bread, snacks, Germany

BackWerk: food service bakery with a feel-good offer

With the takeover of the food service company BackWerk, Valora has expanded its presence in Germany by more than 300 outlets. While in the past it specialised in inexpensive bread, BackWerk today positions itself as an indulgence destination with feel-good food.

BackWerk: food service bakery with a feel-good offer 
Valora strategy, Pretzel Baron, US market, Gary Gottenbusch, Cincinnati, Ditsch USA

Pretzel Baron opens the door to the US for Valora

The acquisition of Pretzel Baron in 2017 represents a milestone for Valora. The family company of Gary Gottenbusch opens the door to US customers. A market with high growth potential for the Group.

Pretzel Baron opens the door to the US for Valora