“Thanks to its resilient business model, Valora is holding its own even during the COVID-19 crisis.”
Michael Mueller, CEO of Valora Group, looks back on 2020. The company’s main focus was on coping with the COVID-19 pandemic. In the interview he explains why Valora will emerge strengthened from the crisis.
Ditsch pretzel bakery has not been able to avoid the pretzel for 100 years. It can be bought at every railway station in Germany and is now exported to 30 countries. In 2019, Ditsch celebrated its anniversary with Managing Director Seb Gooding and set a world record of a special kind.
BackWerk: food service bakery with a feel-good offer
With the takeover of the food service company BackWerk, Valora has expanded its presence in Germany by more than 300 outlets. While in the past it specialised in inexpensive bread, BackWerk today positions itself as an indulgence destination with feel-good food.