Successfully managed with great joy by the franchisees Anja and Markus Jütten, the BackWerk in the southern German city of Lörrach leaves its guests spoilt for choice with a range of more than 100 products.
At the Ditsch production site in Oranienbaum, more than a million baked goods are produced every day. Shift leader Sven Stojan knows the recipe for success behind the globally loved pretzels, pizzas and bread rolls.
He creates what is later displayed in the show cases of BackWerk, Brezelkönig und Caffè Spettacolo in Switzerland; Riccardo Brunet is Food Developer at Valora. Together with his team he scouts tomorrow’s trends and writes new recipes.
The Germans love good snacks and are prepared to pay good money for them. The business is booming. As Germany’s biggest food service bakery, BackWerk carried out a study of snacking for the first time.
Ever more people live alone and eat away from home. But for today’s mobile population, food not only has to be available quickly and at any time, it also has to be ultra fresh and healthy. How Valora lives up to these trends.
Working for Ditsch is tradition for the Christnacht family
Satisfied employees remain loyal to their employer: the Christnacht family has been working for the Ditsch pretzel bakery for three generations. The family tradition started with Marion Elisabeth Christnacht, a qualified hairdresser.