Caffè Spettacolo: 20 years of quality coffee and innovation

GRAZIE per 20 anni – we congratulate Caffè Spettacolo. Originally launched as an espresso blend, the proprietary Valora brand has since grown into Switzerland’s biggest chain of Italian cafés. With its bio and fair trade certified coffee, Caffè Spettacolo is synonymous with Italianità and enjoyment.

Caffè Spettacolo: 20 years of quality coffee and innovation 

“Ditsch stands for pretzels. That’s it.”

Ditsch pretzel bakery has not been able to avoid the pretzel for 100 years. It can be bought at every railway station in Germany and is now exported to 28 countries. In 2019, Ditsch celebrated its anniversary with Managing Director Seb Gooding and set a world record of a special kind.

“Ditsch stands for pretzels. That’s it.” 
Valora, BackWerk, Lörrach, Franchising

A passion for their work

Successfully managed with great joy by the franchisees Anja and Markus Jütten, the BackWerk in the southern German city of Lörrach leaves its guests spoilt for choice with a range of more than 100 products.

A passion for their work 
Valora, Food Service, Ditsch, Oranienbaum, Brezeln

Where pretzel makers bake pretzels

At the Ditsch production site in Oranienbaum, more than a million baked goods are produced every day. Shift leader Sven Stojan knows the recipe for success behind the globally loved pretzels, pizzas and bread rolls.

Where pretzel makers bake pretzels 
BackWerk, Bochum, Convenience, Food, Valora

Fast, fresh and healthy – throughout the day

Ever more people live alone and eat away from home. But for today’s mobile population, food not only has to be available quickly and at any time, it also has to be ultra fresh and healthy. How Valora lives up to these trends.

Fast, fresh and healthy – throughout the day 

Working for Ditsch is tradition for the Christnacht family

Satisfied employees remain loyal to their employer: the Christnacht family has been working for the Ditsch pretzel bakery for three generations. The family tradition started with Marion Elisabeth Christnacht, a qualified hairdresser.

Working for Ditsch is tradition for the Christnacht family 
k kiosk, Zeitglockenturm, Zytglogge, Bern, Verkaufsstelle, Filialnetz

A dense and highly frequented network

With top locations, Valora is close to customers on the move. This is thanks to the impressive network of outlets at highly frequented sites.

A dense and highly frequented network 

Working as their own boss with Valora as a strong partner

For the majority of its points of sale, Valora puts its faith in independent entrepreneurs, who run the outlets within the framework of the franchise or agency partner model. A win-win situation for both sides.

Working as their own boss with Valora as a strong partner 
Kaffee, Zug, Reisen, Berg, Frau

Coffee is not just coffee, but it is popular everywhere

Did you know? The favourite coffee of Valora customers in Switzerland is far less popular in Germany. What’s more, not all German federal states or Swiss language regions drink their coffee first thing in a morning. Valora has analysed the preferences of its customers.

Coffee is not just coffee, but it is popular everywhere