BackWerk, Brauckmann, food service bakery, baking, bread, snacks, Germany

BackWerk: food service bakery with a feel-good offer

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With the takeover of the food service company BackWerk, Valora has expanded its presence in Germany by more than 300 outlets. While in the past it specialised in inexpensive bread, BackWerk today positions itself as an indulgence destination with feel-good food.

BackWerk: food service bakery with a feel-good offer 
Valora corporate values, brightens up your journey, nearby, quick, convenient, fresh

Valora – brightens up your journey

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Each and every day, Valora’s employees work to ensure that their internal and external customers can enjoy the best possible service. In order to achieve this goal, Valora bases all of its activities on the following four corporate values: nearby, quick, convenient and fresh.

Valora – brightens up your journey 
k kiosk, Zeitglockenturm, Zytglogge, Bern, Verkaufsstelle, Filialnetz

A dense and highly frequented network

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With top locations, Valora is close to customers on the move. This is thanks to the impressive network of outlets at highly frequented sites.

A dense and highly frequented network 
Digital, cloud, Google Cloud, VAPOS.info, Engadine

VAPOS.info – your kiosk in the cloud

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The wide range of products and services had posed a large number of challenges for the sales staff in Valora’s network. However, the new platform from the cloud supports them in an innovative way.

VAPOS.info – your kiosk in the cloud 

Working as their own boss with Valora as a strong partner

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For the majority of its points of sale, Valora puts its faith in independent entrepreneurs, who run the outlets within the framework of the franchise or agency partner model. A win-win situation for both sides.

Working as their own boss with Valora as a strong partner 
Valora strategy, Pretzel Baron, US market, Gary Gottenbusch, Cincinnati, Ditsch USA

Pretzel Baron opens the door to the US for Valora

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The acquisition of Pretzel Baron in 2017 represents a milestone for Valora. The family company of Gary Gottenbusch opens the door to US customers. A market with high growth potential for the Group.

Pretzel Baron opens the door to the US for Valora 
Zufriedene Mitarbeitende für zufriedene Kunden

Satisfied employees for satisfied customers

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The employees within the Valora network are spread across eight countries, 2,800 sales outlets and four production sites. HR works hard each and every day to ensure that employees feel that they are in good hands at the Group – also for the benefit of customers.

Satisfied employees for satisfied customers 
Annual Report Selection, Digital, Events, Group, International, Management, Trends, Valora

Looking to the future – Valora is networked and digitally equipped

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Using the opportunities offered by digitisation and ensuring proximity to the customers. It is this endeavour that guides Valora in undertaking innovative projects and exploiting the digital transformation as a driver to further improve its offering. The company’s own Digital Innovation team lends a helping hand here.

Looking to the future – Valora is networked and digitally equipped 
Kaffee, Zug, Reisen, Berg, Frau

Coffee is not just coffee, but it is popular everywhere

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Did you know? The favourite coffee of Valora customers in Switzerland is far less popular in Germany. What’s more, not all German federal states or Swiss language regions drink their coffee first thing in a morning. Valora has analysed the preferences of its customers.

Coffee is not just coffee, but it is popular everywhere