Make or buy? A combination of the two.

Valora is one of the world’s leading producers of pretzels and has great market-presence with strong own brands such as ok.– or Caffè Spettacolo, thereby benefitting from a well-integrated value chain. Discover how Valora decides between making or buying a product.

Make or buy? A combination of the two. 
k kiosk, Valora, Retail, Convenience, Mehr Food

A new look for k kiosk

The k kiosk appears in new splendor and with more freshness and food in the assortment. In the autumn of 2019, Valora started renovating individual outlets. The transformation at numerous locations in Switzerland will be completed by the end of 2020.

A new look for k kiosk 
Ditsch stands for pretzels. That’s it.”

“Ditsch stands for pretzels. That’s it.”

Ditsch pretzel bakery has not been able to avoid the pretzel for 100 years. It can be bought at every railway station in Germany and is now exported to 28 countries. This year, Ditsch celebrates its anniversary with Managing Director Seb Gooding and sets a world record of a special kind.

“Ditsch stands for pretzels. That’s it.” 
Caffè Spettacolo: 20 years of quality coffee and innovation

Caffè Spettacolo: 20 years of quality coffee and innovation

GRAZIE per 20 anni – we congratulate Caffè Spettacolo. Originally launched as an espresso blend, the proprietary Valora brand has since grown into Switzerland’s biggest chain of Italian cafés. With its bio and fair trade certified coffee, Caffè Spettacolo is synonymous with Italianità and enjoyment.

Caffè Spettacolo: 20 years of quality coffee and innovation 
Chiara Bello

Laughter is the key to happiness

As Chief Happiness Officer at bob Finance, Chiara Bello’s job is to maintain good morale in the workplace. After all, a good working atmosphere greatly increases productivity.

Laughter is the key to happiness 
The cheese, yoghurt and milk taste especially creamy due to their natural fat content.

Regional freshness for you

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What do spring water from Zurich and Chur’s freshest milk have in common? You will find them in the new avec bearing the label “Von hier. Regional für dich.” Through this initiative, we are supporting small businesses and keeping transport times short.

Regional freshness for you 
Valora, career, BackWerk, Brezelkönig, Caffè Spettacolo, k kiosk

Same company, new job

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New job, same employer: Valora supports and promotes internal job changes to secure valuable professional knowledge within the company.

Same company, new job 
Valora, avec, Zürich HB, Foodvenience

avec: towards a new concept with courage and at full throttle

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A Valora team developed the concept for the new avec stores in just five months. This concept incorporates the latest food-on-the-go and convenience trends and combines them in ‘foodvenience’ of the highest level.

avec: towards a new concept with courage and at full throttle 

Customer needs are setting the stage for the resurgence of physical retail

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The retail industry was shaken up by online commerce. Because of new technologies and customer needs, we are seeing a resurgence of physical retail. Here is why and how Valora is ideally prepared for this trend.

Customer needs are setting the stage for the resurgence of physical retail 
Valora, Digitalisierung, Services, Verkaufsstelle

The point of sale as a service centre

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Nowadays, Valora’s retail points of sale have many functions. They are located at the interface between the analogue and digital worlds and have now become veritable service centres.

The point of sale as a service centre 
Valora, BackWerk, Lörrach, Franchising

A passion for their work

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Successfully managed with great joy by the franchisees Anja and Markus Jütten, the BackWerk in the southern German city of Lörrach leaves its guests spoilt for choice with a range of more than 100 products.

A passion for their work 
ok.–

Why there’s no longer any ok.– shampoo

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Valora’s own ok.– brand is celebrating its tenth anniversary in 2019. In this time, the ok.– brand saw many highlights on its journey to becoming the cult brand it is today.

Why there’s no longer any ok.– shampoo 
E-Smoke: viel Rauch um nichts

E-smoking: all smoke, no fire?

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Vaping is booming. Where did the e-smoke trend originate and how is demand developing in Germany and Switzerland?

E-smoking: all smoke, no fire? 
Valora, Food Service, Ditsch, Oranienbaum, Brezeln

Where pretzel makers bake pretzels

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At the Ditsch production site in Oranienbaum, more than a million baked goods are produced every day. Shift leader Sven Stojan knows the recipe for success behind the globally loved pretzels, pizzas and bread rolls.

Where pretzel makers bake pretzels 
Food Trend

On the track of food trends

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He creates what is later displayed in the show cases of BackWerk, Brezelkönig und Caffè Spettacolo in Switzerland; Riccardo Brunet is Food Developer at Valora. Together with his team he scouts tomorrow’s trends and writes new recipes.

On the track of food trends 
Valora, BackWerk, Snacking, Essgewohnheiten, Deutschland, Studie

The Germans snack consciously – with enjoyment

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The Germans love good snacks and are prepared to pay good money for them. The business is booming. As Germany’s biggest food service bakery, BackWerk carried out a study of snacking for the first time.

The Germans snack consciously – with enjoyment 
BackWerk, Bochum, Convenience, Food, Valora

Fast, fresh and healthy – throughout the day

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Ever more people live alone and eat away from home. But for today’s mobile population, food not only has to be available quickly and at any time, it also has to be ultra fresh and healthy. How Valora lives up to these trends.

Fast, fresh and healthy – throughout the day 

Working for Ditsch is tradition for the Christnacht family

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Satisfied employees remain loyal to their employer: the Christnacht family has been working for the Ditsch pretzel bakery for three generations. The family tradition started with Marion Elisabeth Christnacht, a qualified hairdresser.

Working for Ditsch is tradition for the Christnacht family 
BackWerk, Brauckmann, food service bakery, baking, bread, snacks, Germany

BackWerk: food service bakery with a feel-good offer

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With the takeover of the food service company BackWerk, Valora has expanded its presence in Germany by more than 300 outlets. While in the past it specialised in inexpensive bread, BackWerk today positions itself as an indulgence destination with feel-good food.

BackWerk: food service bakery with a feel-good offer 
Valora corporate values, brightens up your journey, nearby, quick, convenient, fresh

Valora – brightens up your journey

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Each and every day, Valora’s employees work to ensure that their internal and external customers can enjoy the best possible service. In order to achieve this goal, Valora bases all of its activities on the following four corporate values: nearby, quick, convenient and fresh.

Valora – brightens up your journey 
k kiosk, Zeitglockenturm, Zytglogge, Bern, Verkaufsstelle, Filialnetz

A dense and highly frequented network

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With top locations, Valora is close to customers on the move. This is thanks to the impressive network of outlets at highly frequented sites.

A dense and highly frequented network 
Digital, cloud, Google Cloud, VAPOS.info, Engadine

VAPOS.info – your kiosk in the cloud

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The wide range of products and services had posed a large number of challenges for the sales staff in Valora’s network. However, the new platform from the cloud supports them in an innovative way.

VAPOS.info – your kiosk in the cloud 

Working as their own boss with Valora as a strong partner

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For the majority of its points of sale, Valora puts its faith in independent entrepreneurs, who run the outlets within the framework of the franchise or agency partner model. A win-win situation for both sides.

Working as their own boss with Valora as a strong partner 
Valora strategy, Pretzel Baron, US market, Gary Gottenbusch, Cincinnati, Ditsch USA

Pretzel Baron opens the door to the US for Valora

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The acquisition of Pretzel Baron in 2017 represents a milestone for Valora. The family company of Gary Gottenbusch opens the door to US customers. A market with high growth potential for the Group.

Pretzel Baron opens the door to the US for Valora