Alpine skiing, ski cross, supporting young talents: Valora is expanding its winter sport sponsoring in collaboration with Swiss-Ski.
Valora is systematically expanding the share of food and fresh products in its retail sales outlets – with hot and cold drinks playing a key role.
Valora trains its franchisees and agency partners to become successful, self-employed businesspeople.
Valora is pressing ahead with the development of its own digital loyalty programmes. This benefits not only the Valora formats, but also the customers and partners.
What are the most important trends for “collectibles” like Panini stickers, Pokémon cards or Ninjago trading cards. What triggers the craze for them? And why …
Continue reading “Collecting like crazy – from Panini to Pokémon”
Consumers appreciate having quick and easy access to additional nutrients through functional foods.
Michael Mueller, CEO of Valora Group, looks back on 2020. The company’s main focus was on coping with the COVID-19 pandemic. In the interview he explains why Valora will emerge strengthened from the crisis.
Macrotrends such as the social change towards smaller households, more mobility and related out-of-home consumption shape the needs of Valora’s customers. Christine Schäfer, researcher at the GDI Gottlieb Duttweiler Institute, talks about current food trends.
Valora’s 16 production lines in Germany, the US and Switzerland produced around 600 million pretzel products in 2020. In particular, the cooperation between the Oranienbaum and Cincinnati production sites has been expanded.
Self-checkout solutions are becoming increasingly popular. In 2020, Valora pushed ahead with other digital convenience solutions in addition to the avec box.
Thanks to innovative and tasty creations, even ardent meat eaters should be tempted to vegan and vegetarian dishes.
The share of cashless transactions has increased further since the outbreak of the COVID-19 pandemic. This trend can also be observed in Valora sales outlets.
