Michael Mueller, CEO of Valora, looks back on the successful development of Valora over the past year and explains why the company is in an excellent position to master the future.
A Valora team developed the concept for the new avec stores in just five months. This concept incorporates the latest food-on-the-go and convenience trends and combines them in ‘foodvenience’ of the highest level.
The retail industry was shaken up by online commerce. Because of new technologies and customer needs, we are seeing a resurgence of physical retail. Here is why and how Valora is ideally prepared for this trend.
Nowadays, Valora’s retail points of sale have many functions. They are located at the interface between the analogue and digital worlds and have now become veritable service centres.
Successfully managed with great joy by the franchisees Anja and Markus Jütten, the BackWerk in the southern German city of Lörrach leaves its guests spoilt for choice with a range of more than 100 products.
Valora’s own ok.– brand is celebrating its tenth anniversary in 2019. In this time, the ok.– brand saw many highlights on its journey to becoming the cult brand it is today.
Vaping is booming. Where did the e-smoke trend originate and how is demand developing in Germany and Switzerland?
At the Ditsch production site in Oranienbaum, more than a million baked goods are produced every day. Shift leader Sven Stojan knows the recipe for success behind the globally loved pretzels, pizzas and bread rolls.
He creates what is later displayed in the show cases of BackWerk, Brezelkönig und Caffè Spettacolo in Switzerland; Riccardo Brunet is Food Developer at Valora. Together with his team he scouts tomorrow’s trends and writes new recipes.
The Germans love good snacks and are prepared to pay good money for them. The business is booming. As Germany’s biggest food service bakery, BackWerk carried out a study of snacking for the first time.
According to a study, Valora’s economic output in Switzerland is more than CHF 1.4 billion, making it one of the most important Swiss retail and convenience companies.
Ever more people live alone and eat away from home. But for today’s mobile population, food not only has to be available quickly and at any time, it also has to be ultra fresh and healthy. How Valora lives up to these trends.
Satisfied employees remain loyal to their employer: the Christnacht family has been working for the Ditsch pretzel bakery for three generations. The family tradition started with Marion Elisabeth Christnacht, a qualified hairdresser.
Under the motto «Handmade with Love», the first avec store with an entirely new design and product range opened in Bern in mid-July. From the …
Continue reading “«Handmade with Love» – the new avec store, from the idea to the opening”
A Valora team developed the new concept for the avec stores in just five months. This concept incorporates the latest food-on-the-go and convenience trends, and …
Continue reading “avec: towards a new concept with courage and at full throttle”
Caffè Spettacolo has been supporting the ANEI coffee cooperative, representing several indigenous groups from the north of Colombia, since 2014. Their beans – organically grown …
Continue reading “Caffè Spettacolo: Do some good by drinking coffee!”
Brian Jäger is a Data Analyst at Valora and a chocolatier. An interesting combination that was born from his thirst for knowledge. When going to …
The popular Panini stickers are once again available at Valora points of sale for the 2018 football World Cup in Russia. An analysis of sales …
Continue reading “Panini fever: the stickers are being collected and swapped once more”
“We brighten up our customers’ day. We are nearby, quick, convenient and fresh.” Whether in sales, marketing or management – this maxim provides a shared …
When it comes to its employees, Valora places an emphasis on continuity. With its apprenticeship programme, the company has been supporting junior employees in the …
Continue reading “Training and developing our next generation of managers and leaders”
Valora CEO Michael Mueller comments on the 2017 financial year, Valora‘s strategy and expansion as a vertically integrated food service provider.
With the takeover of the food service company BackWerk, Valora has expanded its presence in Germany by more than 300 outlets. While in the past it specialised in inexpensive bread, BackWerk today positions itself as an indulgence destination with feel-good food.
Each and every day, Valora’s employees work to ensure that their internal and external customers can enjoy the best possible service. In order to achieve this goal, Valora bases all of its activities on the following four corporate values: nearby, quick, convenient and fresh.
With top locations, Valora is close to customers on the move. This is thanks to the impressive network of outlets at highly frequented sites.
The wide range of products and services had posed a large number of challenges for the sales staff in Valora’s network. However, the new platform from the cloud supports them in an innovative way.
For the majority of its points of sale, Valora puts its faith in independent entrepreneurs, who run the outlets within the framework of the franchise or agency partner model. A win-win situation for both sides.
The acquisition of Pretzel Baron in 2017 represents a milestone for Valora. The family company of Gary Gottenbusch opens the door to US customers. A market with high growth potential for the Group.
The employees within the Valora network are spread across eight countries, 2,800 sales outlets and four production sites. HR works hard each and every day to ensure that employees feel that they are in good hands at the Group – also for the benefit of customers.
Using the opportunities offered by digitisation and ensuring proximity to the customers. It is this endeavour that guides Valora in undertaking innovative projects and exploiting the digital transformation as a driver to further improve its offering. The company’s own Digital Innovation team lends a helping hand here.
Did you know? The favourite coffee of Valora customers in Switzerland is far less popular in Germany. What’s more, not all German federal states or Swiss language regions drink their coffee first thing in a morning. Valora has analysed the preferences of its customers.