“Personalised nutrition is gaining in importance”

Macrotrends such as the social change towards smaller households, more mobility and related out-of-home consumption shape the needs of Valora’s customers. Christine Schäfer, researcher at the GDI Gottlieb Duttweiler Institute, talks about current food trends.

“Personalised nutrition is gaining in importance” 

Ditsch expands vertical integration and transatlantic cooperation

Valora’s 16 production lines in Germany, the US and Switzerland produced around 600 million pretzel products in 2020. In particular, the cooperation between the Oranienbaum and Cincinnati production sites has been expanded.

Ditsch expands vertical integration and transatlantic cooperation 

Self-checkout: the new autonomy when shopping

Self-checkout solutions are becoming increasingly popular. In 2020, Valora pushed ahead with other digital convenience solutions in addition to the avec box.

Self-checkout: the new autonomy when shopping 

A new look but the DNA is the same

The k kiosk appears in new splendor and with more freshness and food in the assortment. In the autumn of 2019, Valora started renovating individual outlets. The transformation at numerous locations in Switzerland will be completed by the end of 2020.

A new look but the DNA is the same 

Make or buy? A combination of the two.

Valora is one of the world’s leading producers of pretzels and has great market-presence with strong own brands such as ok.– or Caffè Spettacolo, thereby benefitting from a well-integrated value chain. Discover how Valora decides between making or buying a product.

Make or buy? A combination of the two. 

“Ditsch stands for pretzels. That’s it.”

Ditsch pretzel bakery has not been able to avoid the pretzel for 100 years. It can be bought at every railway station in Germany and is now exported to 30 countries. In 2019, Ditsch celebrated its anniversary with Managing Director Seb Gooding and set a world record of a special kind.

“Ditsch stands for pretzels. That’s it.”