“We brighten up our customers’ day. We are nearby, quick, convenient and fresh.” Whether in sales, marketing or management – this maxim provides a shared …
BackWerk: food service bakery with a feel-good offer
With the takeover of the food service company BackWerk, Valora has expanded its presence in Germany by more than 300 outlets. While in the past it specialised in inexpensive bread, BackWerk today positions itself as an indulgence destination with feel-good food.
Working as their own boss with Valora as a strong partner
For the majority of its points of sale, Valora puts its faith in independent entrepreneurs, who run the outlets within the framework of the franchise or agency partner model. A win-win situation for both sides.