Successfully managed with great joy by the franchisees Anja and Markus Jütten, the BackWerk in the southern German city of Lörrach leaves its guests spoilt for choice with a range of more than 100 products.
“We brighten up our customers’ day. We are nearby, quick, convenient and fresh.” Whether in sales, marketing or management – this maxim provides a shared …
With the takeover of the food service company BackWerk, Valora has expanded its presence in Germany by more than 300 outlets. While in the past it specialised in inexpensive bread, BackWerk today positions itself as an indulgence destination with feel-good food.
For the majority of its points of sale, Valora puts its faith in independent entrepreneurs, who run the outlets within the framework of the franchise or agency partner model. A win-win situation for both sides.