Valora is one of the world’s leading producers of pretzels and has great market-presence with strong own brands such as ok.– or Caffè Spettacolo, thereby benefitting from a well-integrated value chain. Discover how Valora decides between making or buying a product.
Ditsch pretzel bakery has not been able to avoid the pretzel for 100 years. It can be bought at every railway station in Germany and is now exported to 28 countries. This year, Ditsch celebrates its anniversary with Managing Director Seb Gooding and sets a world record of a special kind.
Michael Mueller, CEO of Valora, looks back on the successful development of Valora over the past year and explains why the company is in an excellent position to master the future.
The retail industry was shaken up by online commerce. Because of new technologies and customer needs, we are seeing a resurgence of physical retail. Here is why and how Valora is ideally prepared for this trend.
Nowadays, Valora’s retail points of sale have many functions. They are located at the interface between the analogue and digital worlds and have now become veritable service centres.
According to a study, Valora’s economic output in Switzerland is more than CHF 1.4 billion, making it one of the most important Swiss retail and convenience companies.
Valora CEO Michael Mueller comments on the 2017 financial year, Valora‘s strategy and expansion as a vertically integrated food service provider.
Each and every day, Valora’s employees work to ensure that their internal and external customers can enjoy the best possible service. In order to achieve this goal, Valora bases all of its activities on the following four corporate values: nearby, quick, convenient and fresh.
With top locations, Valora is close to customers on the move. This is thanks to the impressive network of outlets at highly frequented sites.
The acquisition of Pretzel Baron in 2017 represents a milestone for Valora. The family company of Gary Gottenbusch opens the door to US customers. A market with high growth potential for the Group.
Using the opportunities offered by digitisation and ensuring proximity to the customers. It is this endeavour that guides Valora in undertaking innovative projects and exploiting the digital transformation as a driver to further improve its offering. The company’s own Digital Innovation team lends a helping hand here.
Did you know? The favourite coffee of Valora customers in Switzerland is far less popular in Germany. What’s more, not all German federal states or Swiss language regions drink their coffee first thing in a morning. Valora has analysed the preferences of its customers.