Loyalty

Digital loyalty programs: loyalty pays off

Valora is developing its own digital loyalty programs. This benefits not only the Valora formats, but also the customers and partners.

Digital loyalty programs: loyalty pays off 
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The different types of expansion

Valora is continuing the expansion of its network and offering and strengthening its core business in the existing regions.

The different types of expansion 
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Self-checkout: the new autonomy when shopping

Self-checkout solutions are becoming increasingly popular. In 2020, Valora pushed ahead with other digital convenience solutions in addition to the avec box.

Self-checkout: the new autonomy when shopping 
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Ditsch expands vertical integration and transatlantic cooperation

Valora’s 16 production lines in Germany, the US and Switzerland produced around 600 million pretzel products in 2020. In particular, the cooperation between the Oranienbaum and Cincinnati production sites has been expanded.

Ditsch expands vertical integration and transatlantic cooperation 
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“Personalised nutrition is gaining in importance”

Macrotrends such as the social change towards smaller households, more mobility and related out-of-home consumption shape the needs of Valora’s customers. Christine Schäfer, researcher at the GDI Gottlieb Duttweiler Institute, talks about current food trends.

“Personalised nutrition is gaining in importance” 
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Make or buy? A combination of the two.

Valora is one of the world’s leading producers of pretzels and has great market-presence with strong own brands such as ok.– or Caffè Spettacolo, thereby benefitting from a well-integrated value chain. Discover how Valora decides between making or buying a product.

Make or buy? A combination of the two. 
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“Ditsch stands for pretzels. That’s it.”

Ditsch pretzel bakery has not been able to avoid the pretzel for 100 years. It can be bought at every railway station in Germany and is now exported to 30 countries. In 2019, Ditsch celebrated its anniversary with Managing Director Seb Gooding and set a world record of a special kind.

“Ditsch stands for pretzels. That’s it.” 
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Foodvenience at 2,582 metres above sea level

With over 2,700 sales outlets, logistics poses a particular challenge for Valora. Valora supplies its formats in a variety of ways, either itself or with external partners.

Foodvenience at 2,582 metres above sea level