Retail is in the details, and never stands still – we know all about this, it’s in our blood.
Michael Mueller, CEO of Valora Group, saw clear signs of recovery in 2021. In the interview he explains, why Valora is perfectly equipped to make the most of the imminent upswing.
Valora is developing its own digital loyalty programs. This benefits not only the Valora formats, but also the customers and partners.
Coffee is still mostly consumed from disposable cups. How does Valora meet this challenge as part of its sustainability strategy?
Valora is continuing the expansion of its network and offering and strengthening its core business in the existing regions.
Michael Mueller, CEO of Valora Group, looks back on 2020. The company’s main focus was on coping with the COVID-19 pandemic. In the interview he explains why Valora will emerge strengthened from the crisis.
Self-checkout solutions are becoming increasingly popular. In 2020, Valora pushed ahead with other digital convenience solutions in addition to the avec box.
Valora’s 16 production lines in Germany, the US and Switzerland produced around 600 million pretzel products in 2020. In particular, the cooperation between the Oranienbaum and Cincinnati production sites has been expanded.
Macrotrends such as the social change towards smaller households, more mobility and related out-of-home consumption shape the needs of Valora’s customers. Christine Schäfer, researcher at the GDI Gottlieb Duttweiler Institute, talks about current food trends.
Michael Mueller, CEO of Valora, looks back on 2019. Winning the SBB tender was one of the milestones. In the interview he explains how Valora has developed overall.
Valora is one of the world’s leading producers of pretzels and has great market-presence with strong own brands such as ok.– or Caffè Spettacolo, thereby benefitting from a well-integrated value chain. Discover how Valora decides between making or buying a product.
Ditsch pretzel bakery has not been able to avoid the pretzel for 100 years. It can be bought at every railway station in Germany and is now exported to 30 countries. In 2019, Ditsch celebrated its anniversary with Managing Director Seb Gooding and set a world record of a special kind.
With over 2,700 sales outlets, logistics poses a particular challenge for Valora. Valora supplies its formats in a variety of ways, either itself or with external partners.
