Michael Mueller, CEO of Valora, looks back on 2019. Winning the SBB tender was one of the milestones. In the interview he explains how Valora has developed overall.

Retail is in the details, and never stands still – we know all about this, it’s in our blood.
Michael Mueller, CEO of Valora, looks back on 2019. Winning the SBB tender was one of the milestones. In the interview he explains how Valora has developed overall.
Valora is one of the world’s leading producers of pretzels and has great market-presence with strong own brands such as ok.– or Caffè Spettacolo, thereby benefitting from a well-integrated value chain. Discover how Valora decides between making or buying a product.
Ditsch pretzel bakery has not been able to avoid the pretzel for 100 years. It can be bought at every railway station in Germany and is now exported to 30 countries. In 2019, Ditsch celebrated its anniversary with Managing Director Seb Gooding and set a world record of a special kind.
With over 2,700 sales outlets, logistics poses a particular challenge for Valora. Valora supplies its formats in a variety of ways, either itself or with external partners.
As one of the leading providers of foodvenience, Valora is aware of the topic of food waste. That is why it has expanded its collaboration with “Too Good To Go” in 2019.
Michael Mueller, CEO of Valora, looks back on the successful development of Valora over the past year and explains why the company is in an excellent position to master the future.
The retail industry was shaken up by online commerce. Because of new technologies and customer needs, we are seeing a resurgence of physical retail. Here is why and how Valora is ideally prepared for this trend.
Nowadays, Valora’s retail points of sale have many functions. They are located at the interface between the analogue and digital worlds and have now become veritable service centres.
According to a study, Valora’s economic output in Switzerland is more than CHF 1.4 billion, making it one of the most important Swiss retail and convenience companies.
Valora CEO Michael Mueller comments on the 2017 financial year, Valora‘s strategy and expansion as a vertically integrated food service provider.
Each and every day, Valora’s employees work to ensure that their internal and external customers can enjoy the best possible service. In order to achieve this goal, Valora bases all of its activities on the following four corporate values: nearby, quick, convenient and fresh.
With top locations, Valora is close to customers on the move. This is thanks to the impressive network of outlets at highly frequented sites.