Make or buy? A combination of the two.

Valora is one of the world’s leading producers of pretzels and has great market-presence with strong own brands such as ok.– or Caffè Spettacolo, thereby benefitting from a well-integrated value chain. Discover how Valora decides between making or buying a product.

Make or buy? A combination of the two. 

“Ditsch stands for pretzels. That’s it.”

Ditsch pretzel bakery has not been able to avoid the pretzel for 100 years. It can be bought at every railway station in Germany and is now exported to 28 countries. In 2019, Ditsch celebrated its anniversary with Managing Director Seb Gooding and set a world record of a special kind.

“Ditsch stands for pretzels. That’s it.” 

Foodvenience at 2,582 metres above sea level

With over 2,700 sales outlets, logistics poses a particular challenge for Valora. Valora supplies its formats in a variety of ways, either itself or with external partners.

Foodvenience at 2,582 metres above sea level 

Together against food waste

As one of the leading providers of foodvenience, Valora is aware of the topic of food waste. That is why it has expanded its collaboration with “Too Good To Go” in 2019.

Together against food waste 
Valora, Digitalisierung, Services, Verkaufsstelle

The point of sale as a service centre

Nowadays, Valora’s retail points of sale have many functions. They are located at the interface between the analogue and digital worlds and have now become veritable service centres.

The point of sale as a service centre 
Valora corporate values, brightens up your journey, nearby, quick, convenient, fresh

Valora – brightens up your journey

Each and every day, Valora’s employees work to ensure that their internal and external customers can enjoy the best possible service. In order to achieve this goal, Valora bases all of its activities on the following four corporate values: nearby, quick, convenient and fresh.

Valora – brightens up your journey 
k kiosk, Zeitglockenturm, Zytglogge, Bern, Verkaufsstelle, Filialnetz

A dense and highly frequented network

With top locations, Valora is close to customers on the move. This is thanks to the impressive network of outlets at highly frequented sites.

A dense and highly frequented network