BackWerk: food service bakery with a feel-good offer
With the takeover of the food service company BackWerk, Valora has expanded its presence in Germany by more than 300 outlets. While in the past it specialised in inexpensive bread, BackWerk today positions itself as an indulgence destination with feel-good food.
Working as their own boss with Valora as a strong partner
For the majority of its points of sale, Valora puts its faith in independent entrepreneurs, who run the outlets within the framework of the franchise or agency partner model. A win-win situation for both sides.
The employees within the Valora network are spread across eight countries, 2,800 sales outlets and four production sites. HR works hard each and every day to ensure that employees feel that they are in good hands at the Group – also for the benefit of customers.
Coffee is not just coffee, but it is popular everywhere
Did you know? The favourite coffee of Valora customers in Switzerland is far less popular in Germany. What’s more, not all German federal states or Swiss language regions drink their coffee first thing in a morning. Valora has analysed the preferences of its customers.