Michael Mueller, CEO of Valora, looks back on the successful development of Valora over the past year and explains why the company is in an excellent position to master the future.
A Valora team developed the concept for the new avec stores in just five months. This concept incorporates the latest food-on-the-go and convenience trends and combines them in ‘foodvenience’ of the highest level.
Nowadays, Valora’s retail points of sale have many functions. They are located at the interface between the analogue and digital worlds and have now become veritable service centres.
Successfully managed with great joy by the franchisees Anja and Markus Jütten, the BackWerk in the southern German city of Lörrach leaves its guests spoilt for choice with a range of more than 100 products.
Valora’s own ok.– brand is celebrating its tenth anniversary in 2019. In this time, the ok.– brand saw many highlights on its journey to becoming the cult brand it is today.
Vaping is booming. Where did the e-smoke trend originate and how is demand developing in Germany and Switzerland?
At the Ditsch production site in Oranienbaum, more than a million baked goods are produced every day. Shift leader Sven Stojan knows the recipe for success behind the globally loved pretzels, pizzas and bread rolls.
He creates what is later displayed in the show cases of BackWerk, Brezelkönig und Caffè Spettacolo in Switzerland; Riccardo Brunet is Food Developer at Valora. Together with his team he scouts tomorrow’s trends and writes new recipes.
The Germans love good snacks and are prepared to pay good money for them. The business is booming. As Germany’s biggest food service bakery, BackWerk carried out a study of snacking for the first time.
According to a study, Valora’s economic output in Switzerland is more than CHF 1.4 billion, making it one of the most important Swiss retail and convenience companies.
Ever more people live alone and eat away from home. But for today’s mobile population, food not only has to be available quickly and at any time, it also has to be ultra fresh and healthy. How Valora lives up to these trends.