Consumers appreciate having quick and easy access to additional nutrients through functional foods.
Michael Mueller, CEO of Valora Group, looks back on 2020. The company’s main focus was on coping with the COVID-19 pandemic. In the interview he explains why Valora will emerge strengthened from the crisis.
Macrotrends such as the social change towards smaller households, more mobility and related out-of-home consumption shape the needs of Valora’s customers. Christine Schäfer, researcher at the GDI Gottlieb Duttweiler Institute, talks about current food trends.
Valora’s 16 production lines in Germany, the US and Switzerland produced around 600 million pretzel products in 2020. In particular, the cooperation between the Oranienbaum and Cincinnati production sites has been expanded.
Self-checkout solutions are becoming increasingly popular. In 2020, Valora pushed ahead with other digital convenience solutions in addition to the avec box.
Thanks to innovative and tasty creations, even ardent meat eaters should be tempted to vegan and vegetarian dishes.
The share of cashless transactions has increased further since the outbreak of the COVID-19 pandemic. This trend can also be observed in Valora sales outlets.
Valora would like to thank all of its staff for their commitment during the COVID-19 pandemic. This enabled Valora to make a major contribution to providing the public with basic supplies.
Michael Mueller, CEO of Valora, looks back on 2019. Winning the SBB tender was one of the milestones. In the interview he explains how Valora has developed overall.
The k kiosk appears in new splendor and with more freshness and food in the assortment. In the autumn of 2019, Valora started renovating individual outlets. The transformation at numerous locations in Switzerland will be completed by the end of 2020.
Valora is one of the world’s leading producers of pretzels and has great market-presence with strong own brands such as ok.– or Caffè Spettacolo, thereby benefitting from a well-integrated value chain. Discover how Valora decides between making or buying a product.
Practical, digital and fresh. Why our modern convenience formats avec X and avec box count on Valora employees like Michael and Andreas.
