“We are pursuing a growth strategy with food as the main driver.”
Michael Mueller, CEO of Valora, looks back on 2019. Winning the SBB tender was one of the milestones. In the interview he explains how Valora has developed overall.
The k kiosk appears in new splendor and with more freshness and food in the assortment. In the autumn of 2019, Valora started renovating individual outlets. The transformation at numerous locations in Switzerland will be completed by the end of 2020.
Valora is one of the world’s leading producers of pretzels and has great market-presence with strong own brands such as ok.– or Caffè Spettacolo, thereby benefitting from a well-integrated value chain. Discover how Valora decides between making or buying a product.
Ditsch pretzel bakery has not been able to avoid the pretzel for 100 years. It can be bought at every railway station in Germany and is now exported to 30 countries. In 2019, Ditsch celebrated its anniversary with Managing Director Seb Gooding and set a world record of a special kind.
With over 2,700 sales outlets, logistics poses a particular challenge for Valora. Valora supplies its formats in a variety of ways, either itself or with external partners.
As one of the leading providers of foodvenience, Valora is aware of the topic of food waste. That is why it has expanded its collaboration with “Too Good To Go” in 2019.
Caffè Spettacolo: 20 years of quality coffee and innovation
GRAZIE per 20 anni – we congratulate Caffè Spettacolo. Originally launched as an espresso blend, the proprietary Valora brand has since grown into Switzerland’s biggest chain of Italian cafés. With its bio and fair trade certified coffee, Caffè Spettacolo is synonymous with Italianità and enjoyment.