BackWerk, Brauckmann, food service bakery, baking, bread, snacks, Germany

BackWerk: food service bakery with a feel-good offer

With the takeover of the food service company BackWerk, Valora has expanded its presence in Germany by more than 300 outlets. While in the past it specialised in inexpensive bread, BackWerk today positions itself as an indulgence destination with feel-good food.

BackWerk: food service bakery with a feel-good offer 
Valora corporate values, brightens up your journey, nearby, quick, convenient, fresh

Valora – brightens up your journey

Each and every day, Valora’s employees work to ensure that their internal and external customers can enjoy the best possible service. In order to achieve this goal, Valora bases all of its activities on the following four corporate values: nearby, quick, convenient and fresh.

Valora – brightens up your journey 
k kiosk, Zeitglockenturm, Zytglogge, Bern, Verkaufsstelle, Filialnetz

A dense and highly frequented network

With top locations, Valora is close to customers on the move. This is thanks to the impressive network of outlets at highly frequented sites.

A dense and highly frequented network 
Digital, cloud, Google Cloud, VAPOS.info, Engadine

VAPOS.info – your kiosk in the cloud

The wide range of products and services had posed a large number of challenges for the sales staff in Valora’s network. However, the new platform from the cloud supports them in an innovative way.

VAPOS.info – your kiosk in the cloud