Valora, career, BackWerk, Brezelkönig, Caffè Spettacolo, k kiosk

Same company, new job

New job, same employer: Valora supports and promotes internal job changes to secure valuable professional knowledge within the company.

Same company, new job 
Valora, avec, Zürich HB, Foodvenience

avec: towards a new concept with courage and at full throttle

A Valora team developed the concept for the new avec stores in just five months. This concept incorporates the latest food-on-the-go and convenience trends and combines them in ‘foodvenience’ of the highest level.

avec: towards a new concept with courage and at full throttle 

Customer needs are setting the stage for the resurgence of physical retail

The retail industry was shaken up by online commerce. Because of new technologies and customer needs, we are seeing a resurgence of physical retail. Here is why and how Valora is ideally prepared for this trend.

Customer needs are setting the stage for the resurgence of physical retail 
Valora, Digitalisierung, Services, Verkaufsstelle

The point of sale as a service centre

Nowadays, Valora’s retail points of sale have many functions. They are located at the interface between the analogue and digital worlds and have now become veritable service centres.

The point of sale as a service centre 
Valora, BackWerk, Lörrach, Franchising

A passion for their work

Successfully managed with great joy by the franchisees Anja and Markus Jütten, the BackWerk in the southern German city of Lörrach leaves its guests spoilt for choice with a range of more than 100 products.

A passion for their work 
ok.–

Why there’s no longer any ok.– shampoo

Valora’s own ok.– brand is celebrating its tenth anniversary in 2019. In this time, the ok.– brand saw many highlights on its journey to becoming the cult brand it is today.

Why there’s no longer any ok.– shampoo 
E-Smoke: viel Rauch um nichts

E-smoking: all smoke, no fire?

Vaping is booming. Where did the e-smoke trend originate and how is demand developing in Germany and Switzerland?

E-smoking: all smoke, no fire? 
Valora, Food Service, Ditsch, Oranienbaum, Brezeln

Where pretzel makers bake pretzels

At the Ditsch production site in Oranienbaum, more than a million baked goods are produced every day. Shift leader Sven Stojan knows the recipe for success behind the globally loved pretzels, pizzas and bread rolls.

Where pretzel makers bake pretzels 
Food Trend

On the track of food trends

He creates what is later displayed in the show cases of BackWerk, Brezelkönig und Caffè Spettacolo in Switzerland; Riccardo Brunet is Food Developer at Valora. Together with his team he scouts tomorrow’s trends and writes new recipes.

On the track of food trends 
Valora, BackWerk, Snacking, Essgewohnheiten, Deutschland, Studie

The Germans snack consciously – with enjoyment

The Germans love good snacks and are prepared to pay good money for them. The business is booming. As Germany’s biggest food service bakery, BackWerk carried out a study of snacking for the first time.

The Germans snack consciously – with enjoyment 
Valora, Paradeplatz, Value added

Valora generates an economic output of CHF 1,4 billion in Switzerland

According to a study, Valora’s economic output in Switzerland is more than CHF 1.4 billion, making it one of the most important Swiss retail and convenience companies.

Valora generates an economic output of CHF 1,4 billion in Switzerland 
BackWerk, Bochum, Convenience, Food, Valora

Fast, fresh and healthy – throughout the day

Ever more people live alone and eat away from home. But for today’s mobile population, food not only has to be available quickly and at any time, it also has to be ultra fresh and healthy. How Valora lives up to these trends.

Fast, fresh and healthy – throughout the day 

Working for Ditsch is tradition for the Christnacht family

Satisfied employees remain loyal to their employer: the Christnacht family has been working for the Ditsch pretzel bakery for three generations. The family tradition started with Marion Elisabeth Christnacht, a qualified hairdresser.

Working for Ditsch is tradition for the Christnacht family 
BackWerk, Brauckmann, food service bakery, baking, bread, snacks, Germany

BackWerk: food service bakery with a feel-good offer

With the takeover of the food service company BackWerk, Valora has expanded its presence in Germany by more than 300 outlets. While in the past it specialised in inexpensive bread, BackWerk today positions itself as an indulgence destination with feel-good food.

BackWerk: food service bakery with a feel-good offer 
Valora corporate values, brightens up your journey, nearby, quick, convenient, fresh

Valora – brightens up your journey

Each and every day, Valora’s employees work to ensure that their internal and external customers can enjoy the best possible service. In order to achieve this goal, Valora bases all of its activities on the following four corporate values: nearby, quick, convenient and fresh.

Valora – brightens up your journey 
k kiosk, Zeitglockenturm, Zytglogge, Bern, Verkaufsstelle, Filialnetz

A dense and highly frequented network

With top locations, Valora is close to customers on the move. This is thanks to the impressive network of outlets at highly frequented sites.

A dense and highly frequented network 
Digital, cloud, Google Cloud, VAPOS.info, Engadine

VAPOS.info – your kiosk in the cloud

The wide range of products and services had posed a large number of challenges for the sales staff in Valora’s network. However, the new platform from the cloud supports them in an innovative way.

VAPOS.info – your kiosk in the cloud 

Working as their own boss with Valora as a strong partner

For the majority of its points of sale, Valora puts its faith in independent entrepreneurs, who run the outlets within the framework of the franchise or agency partner model. A win-win situation for both sides.

Working as their own boss with Valora as a strong partner 
Valora strategy, Pretzel Baron, US market, Gary Gottenbusch, Cincinnati, Ditsch USA

Pretzel Baron opens the door to the US for Valora

The acquisition of Pretzel Baron in 2017 represents a milestone for Valora. The family company of Gary Gottenbusch opens the door to US customers. A market with high growth potential for the Group.

Pretzel Baron opens the door to the US for Valora 
Zufriedene Mitarbeitende für zufriedene Kunden

Satisfied employees for satisfied customers

The employees within the Valora network are spread across eight countries, 2,800 sales outlets and four production sites. HR works hard each and every day to ensure that employees feel that they are in good hands at the Group – also for the benefit of customers.

Satisfied employees for satisfied customers 
Annual Report Selection, Digital, Events, Group, International, Management, Trends, Valora

Looking to the future – Valora is networked and digitally equipped

Using the opportunities offered by digitisation and ensuring proximity to the customers. It is this endeavour that guides Valora in undertaking innovative projects and exploiting the digital transformation as a driver to further improve its offering. The company’s own Digital Innovation team lends a helping hand here.

Looking to the future – Valora is networked and digitally equipped 
Kaffee, Zug, Reisen, Berg, Frau

Coffee is not just coffee, but it is popular everywhere

Did you know? The favourite coffee of Valora customers in Switzerland is far less popular in Germany. What’s more, not all German federal states or Swiss language regions drink their coffee first thing in a morning. Valora has analysed the preferences of its customers.

Coffee is not just coffee, but it is popular everywhere