Michael Mueller, CEO of Valora Group, looks back on 2020. The company’s main focus was on coping with the COVID-19 pandemic. In the interview he explains why Valora will emerge strengthened from the crisis.
Valora would like to thank all of its staff for their commitment during the COVID-19 pandemic. This enabled Valora to make a major contribution to providing the public with basic supplies.
The share of cashless transactions has increased further since the outbreak of the COVID-19 pandemic. This trend can also be observed in Valora sales outlets.
Thanks to innovative and tasty creations, even ardent meat eaters should be tempted to vegan and vegetarian dishes.
Self-checkout solutions are becoming increasingly popular. In 2020, Valora pushed ahead with other digital convenience solutions in addition to the avec box.
Valora’s 16 production lines in Germany, the US and Switzerland produced around 600 million pretzel products in 2020. In particular, the cooperation between the Oranienbaum and Cincinnati production sites has been expanded.
Macrotrends such as the social change towards smaller households, more mobility and related out-of-home consumption shape the needs of Valora’s customers. Christine Schäfer, researcher at the GDI Gottlieb Duttweiler Institute, talks about current food trends.
