ok.–

Why there’s no longer any ok.– shampoo

Valora’s own ok.– brand is celebrating its tenth anniversary in 2019. In this time, the ok.– brand saw many highlights on its journey to becoming the cult brand it is today.

Why there’s no longer any ok.– shampoo 
E-Smoke: viel Rauch um nichts

E-smoking: all smoke, no fire?

Vaping is booming. Where did the e-smoke trend originate and how is demand developing in Germany and Switzerland?

E-smoking: all smoke, no fire? 
Valora, Food Service, Ditsch, Oranienbaum, Brezeln

Where pretzel makers bake pretzels

At the Ditsch production site in Oranienbaum, more than a million baked goods are produced every day. Shift leader Sven Stojan knows the recipe for success behind the globally loved pretzels, pizzas and bread rolls.

Where pretzel makers bake pretzels 
Food Trend

On the track of food trends

He creates what is later displayed in the show cases of BackWerk, Brezelkönig und Caffè Spettacolo in Switzerland; Riccardo Brunet is Food Developer at Valora. Together with his team he scouts tomorrow’s trends and writes new recipes.

On the track of food trends 
Valora, BackWerk, Snacking, Essgewohnheiten, Deutschland, Studie

The Germans snack consciously – with enjoyment

The Germans love good snacks and are prepared to pay good money for them. The business is booming. As Germany’s biggest food service bakery, BackWerk carried out a study of snacking for the first time.

The Germans snack consciously – with enjoyment 
BackWerk, Bochum, Convenience, Food, Valora

Fast, fresh and healthy – throughout the day

Ever more people live alone and eat away from home. But for today’s mobile population, food not only has to be available quickly and at any time, it also has to be ultra fresh and healthy. How Valora lives up to these trends.

Fast, fresh and healthy – throughout the day 
Baby Christnacht

Working for Ditsch is tradition for the Christnacht family

Satisfied employees remain loyal to their employer: the Christnacht family has been working for the Ditsch pretzel bakery for three generations. The family tradition started with Marion Elisabeth Christnacht, a qualified hairdresser.

Working for Ditsch is tradition for the Christnacht family