{"id":847,"date":"2018-02-28T06:51:45","date_gmt":"2018-02-28T05:51:45","guid":{"rendered":"http:\/\/stories.valora.com\/2018\/02\/coffee-not-just-coffee-popular-everywhere\/"},"modified":"2020-02-19T09:17:26","modified_gmt":"2020-02-19T08:17:26","slug":"coffee-not-just-coffee-popular-everywhere","status":"publish","type":"post","link":"https:\/\/stories.valora.com\/fr\/coffee-not-just-coffee-popular-everywhere\/","title":{"rendered":"Le caf\u00e9: rarement le m\u00eame, toujours appr\u00e9ci\u00e9"},"content":{"rendered":"\n<p><strong>Le caf\u00e9 du matin est un rituel quotidien pour de nombreux pendulaires. Gr\u00e2ce \u00e0 son tr\u00e8s vaste r\u00e9seau de points de vente, Valora est id\u00e9alement positionn\u00e9e pour servir cette agr\u00e9able boisson \u00e0 ses clients lors de leurs d\u00e9placements. L\u2019offre s\u2019adapte aux besoins locaux et est tr\u00e8s bien accueillie par les clients.<\/strong><\/p>\n\n\n\n<p>Apr\u00e8s l\u2019eau, le caf\u00e9 est la boisson pr\u00e9f\u00e9r\u00e9e en Allemagne et en Suisse. Une \u00e9tude r\u00e9v\u00e8le que 80% des consommateurs boivent en moyenne deux \u00e0 trois tasses de caf\u00e9 par jour. Ces derni\u00e8res ann\u00e9es, la consommation lors des d\u00e9placements a tout particuli\u00e8rement enregistr\u00e9 une forte hausse. Le bon caf\u00e9 \u00e0 emporter est notamment tr\u00e8s appr\u00e9ci\u00e9 sur les grands n\u0153uds de trafic et aux endroits tr\u00e8s fr\u00e9quent\u00e9s. Afin de r\u00e9pondre \u00e0 ce besoin des pendulaires, Valora a constamment \u00e9tendu et optimis\u00e9 son offre au cours des derni\u00e8res ann\u00e9es.<\/p>\n\n\n\n<p>En 2016, l\u2019entreprise a ainsi install\u00e9 des coins-caf\u00e9 dans 700 points de vente. Adapt\u00e9e aux exigences des clients, l\u2019offre est de haute qualit\u00e9 mais aussi certifi\u00e9e Fairtrade et bio. Pour des raisons de durabilit\u00e9, de plus en plus de clients apportent leurs gobelets r\u00e9utilisables et profitent ainsi de r\u00e9ductions dans les boutiques Caff\u00e8 Spettacolo et Ditsch.<\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Coffee is not just coffee, but it is popular everywhere\" src=\"https:\/\/player.vimeo.com\/video\/257139390?dnt=1&#038;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Le caf\u00e9 stimule l\u2019irrigation du cerveau et augmente la concentration et la performance. L\u2019incidence de la consommation de caf\u00e9, et particuli\u00e8rement de la caf\u00e9ine, a toujours beaucoup fait d\u00e9bat. Des techniques d\u2019analyse actuelles attestent aujourd\u2019hui que le caf\u00e9 consomm\u00e9 en quantit\u00e9 normale (jusqu\u2019\u00e0 six tasses par jour) et pr\u00e9par\u00e9 selon des m\u00e9thodes modernes ne pr\u00e9sente aucun risque pour la sant\u00e9. Les chiffres et graphiques du r\u00e9seau Valora pr\u00e9sent\u00e9s ci-dessous montrent que les Allemands et les Suisses prennent cette information \u00e0 c\u0153ur et illustrent les modes de consommation du caf\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1211\" src=\"http:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-1.jpg\" alt=\"Caf\u00e9, Consommation, Infographique, Suisse, Allemagne, Chiffres\" data-id=\"1133\" class=\"wp-image-1133\" srcset=\"https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-1.jpg 1600w, https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-1-800x606.jpg 800w, https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-1-768x581.jpg 768w, https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-1-1200x908.jpg 1200w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1211\" src=\"http:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-2.jpg\" alt=\"Caf\u00e9, Consommation, Infographique, Suisse, Allemagne, Chiffres\" data-id=\"1136\" class=\"wp-image-1136\" srcset=\"https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-2.jpg 1600w, https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-2-800x606.jpg 800w, https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-2-768x581.jpg 768w, https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-2-1200x908.jpg 1200w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1211\" src=\"http:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-3.jpg\" alt=\"Caf\u00e9, Consommation, Infographique, Suisse, Allemagne, Chiffres\" data-id=\"1139\" class=\"wp-image-1139\" srcset=\"https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-3.jpg 1600w, https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-3-800x606.jpg 800w, https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-3-768x581.jpg 768w, https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-3-1200x908.jpg 1200w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-4.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1211\" src=\"http:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-4.jpg\" alt=\"Caf\u00e9, Consommation, Infographique, Suisse, Allemagne, Chiffres\" data-id=\"1142\" class=\"wp-image-1142\" srcset=\"https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-4.jpg 1600w, https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-4-800x606.jpg 800w, https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-4-768x581.jpg 768w, https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-4-1200x908.jpg 1200w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-5.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1211\" src=\"http:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-5.jpg\" alt=\"Caf\u00e9, Consommation, Infographique, Suisse, Allemagne, Chiffres\" data-id=\"1145\" class=\"wp-image-1145\" srcset=\"https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-5.jpg 1600w, https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-5-800x606.jpg 800w, https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-5-768x581.jpg 768w, https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/cafe-consommation-infographique-5-1200x908.jpg 1200w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Le saviez-vous? Le caf\u00e9 pr\u00e9f\u00e9r\u00e9 des clients Valora en Suisse est beaucoup moins populaire en Allemagne. En plus, on ne boit pas son caf\u00e9 en m\u00eame temps du matin dans tous les  \u00e9tats allemands ou r\u00e9gions suisse. Valora a analys\u00e9 les pr\u00e9f\u00e9rences de ses clients.<\/p>\n","protected":false},"author":1,"featured_media":839,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[224],"tags":[622,753,572,898],"class_list":["post-847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-chiffres","tag-food-service-fr","tag-retail-fr","tag-tendances","tag-the-annual-report-selection-2017-fr"],"pbg_featured_image_src":{"full":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/01kaffeegenuss.jpg",1959,1333,false],"thumbnail":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/01kaffeegenuss-420x280.jpg",420,280,true],"medium":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/01kaffeegenuss-1200x817.jpg",1200,817,true],"medium_large":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/01kaffeegenuss-768x523.jpg",768,523,true],"large":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/01kaffeegenuss-1600x1089.jpg",1600,1089,true],"1536x1536":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/01kaffeegenuss-1536x1045.jpg",1536,1045,true],"2048x2048":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/01kaffeegenuss.jpg",1959,1333,false],"valorastories-image":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/01kaffeegenuss-800x800.jpg",800,800,true],"valorastories-image-slider":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/01kaffeegenuss-1200x800.jpg",1200,800,true],"valorastories-image-zoomed":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/01kaffeegenuss-1800x1200.jpg",1800,1200,true],"valorastories-image-big":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/01kaffeegenuss.jpg",1959,1333,false],"twentyseventeen-featured-image":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/01kaffeegenuss-1959x1200.jpg",1959,1200,true],"twentyseventeen-thumbnail-avatar":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/01kaffeegenuss-100x100.jpg",100,100,true],"rp4wp-thumbnail-post":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/02\/01kaffeegenuss-400x267.jpg",400,267,true]},"pbg_author_info":{"display_name":"Valora Stories","author_link":"https:\/\/stories.valora.com\/fr\/author\/stories-valora\/","author_img":"<img alt='Valora Stories' src='https:\/\/secure.gravatar.com\/avatar\/4c7dcea5f2af7c4afaf9da5eb51a7c9d?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/4c7dcea5f2af7c4afaf9da5eb51a7c9d?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' loading='lazy' decoding='async'\/>"},"pbg_comment_info":" No Comments","pbg_excerpt":"Le saviez-vous? Le caf\u00e9 pr\u00e9f\u00e9r\u00e9 des clients Valora en Suisse est beaucoup moins populaire en Allemagne. En plus, on ne boit pas son caf\u00e9 en m\u00eame temps du matin dans tous les \u00e9tats allemands ou r\u00e9gions suisse. Valora a analys\u00e9 les pr\u00e9f\u00e9rences de ses clients.","_links":{"self":[{"href":"https:\/\/stories.valora.com\/fr\/wp-json\/wp\/v2\/posts\/847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stories.valora.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stories.valora.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stories.valora.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stories.valora.com\/fr\/wp-json\/wp\/v2\/comments?post=847"}],"version-history":[{"count":1,"href":"https:\/\/stories.valora.com\/fr\/wp-json\/wp\/v2\/posts\/847\/revisions"}],"predecessor-version":[{"id":5645,"href":"https:\/\/stories.valora.com\/fr\/wp-json\/wp\/v2\/posts\/847\/revisions\/5645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stories.valora.com\/fr\/wp-json\/wp\/v2\/media\/839"}],"wp:attachment":[{"href":"https:\/\/stories.valora.com\/fr\/wp-json\/wp\/v2\/media?parent=847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stories.valora.com\/fr\/wp-json\/wp\/v2\/categories?post=847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stories.valora.com\/fr\/wp-json\/wp\/v2\/tags?post=847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}