{"id":13479,"date":"2022-02-23T07:00:00","date_gmt":"2022-02-23T06:00:00","guid":{"rendered":"http:\/\/stories.valora.com\/?p=13479"},"modified":"2022-02-22T21:35:57","modified_gmt":"2022-02-22T20:35:57","slug":"nous-testons-diverses-innovations-dans-le-domaine-des-gobelets-reutilisables","status":"publish","type":"post","link":"https:\/\/stories.valora.com\/fr\/nous-testons-diverses-innovations-dans-le-domaine-des-gobelets-reutilisables\/","title":{"rendered":"\u00abNous testons diverses innovations dans le domaine des gobelets r\u00e9utilisables\u00bb"},"content":{"rendered":"\n<p><strong><strong>Le caf\u00e9 fait partie des produits les plus vendus au sein du groupe Valora. Or, il est toujours consomm\u00e9 en grande partie dans des gobelets jetables, ce qui g\u00e9n\u00e8re beaucoup de d\u00e9chets. Yannic Steffan, Head of Sustainability Management chez Valora, explique comment Valora rel\u00e8ve ce d\u00e9fi dans le cadre de sa strat\u00e9gie de d\u00e9veloppement durable. <\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"http:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_yannic_steffan_Valora21_portraits_vr_kl1516-1600x1067.jpg\" alt=\"\" class=\"wp-image-13577\" srcset=\"https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_yannic_steffan_Valora21_portraits_vr_kl1516-1600x1067.jpg 1600w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_yannic_steffan_Valora21_portraits_vr_kl1516-1200x800.jpg 1200w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_yannic_steffan_Valora21_portraits_vr_kl1516-420x280.jpg 420w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_yannic_steffan_Valora21_portraits_vr_kl1516-768x512.jpg 768w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_yannic_steffan_Valora21_portraits_vr_kl1516-1536x1025.jpg 1536w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_yannic_steffan_Valora21_portraits_vr_kl1516-2048x1366.jpg 2048w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_yannic_steffan_Valora21_portraits_vr_kl1516-1800x1200.jpg 1800w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_yannic_steffan_Valora21_portraits_vr_kl1516-400x267.jpg 400w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><figcaption><strong>Yannic Steffan<\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>Monsieur Steffan, bien que le probl\u00e8me des d\u00e9chets et des ressources li\u00e9s aux gobelets jetables soit d\u00e9sormais connu, les gobelets r\u00e9utilisables sont encore tr\u00e8s rarement utilis\u00e9s. <\/strong><br>En effet. Actuellement, seuls 2.4% des boissons chaudes \u00e0 emporter servies dans nos points de vente sont consomm\u00e9es dans des gobelets r\u00e9utilisables. Une grande partie de notre client\u00e8le est toutefois dispos\u00e9e \u00e0 faire ses achats de mani\u00e8re plus \u00e9cologique et \u00e0 \u00e9viter notamment les d\u00e9chets inutiles.<\/p>\n\n\n\n<p><strong>Quels sont les d\u00e9fis?<\/strong><br>Les retours de nos clients nous ont montr\u00e9 que les crit\u00e8res les plus importants pour l\u2019utilisation de gobelets r\u00e9utilisables sont le poids, la fermeture \u00e0 100% et, de mani\u00e8re g\u00e9n\u00e9rale, la facilit\u00e9 d\u2019utilisation. Malheureusement, aucun mod\u00e8le r\u00e9utilisable ne remplit encore parfaitement ces trois crit\u00e8res. De plus, la commodit\u00e9 du gobelet jetable reste in\u00e9gal\u00e9e: il n\u2019est pas n\u00e9cessaire de l\u2019emballer, de le porter pendant des heures apr\u00e8s utilisation ni de le rincer le soir. Le gobelet \u00e0 usage unique remplit parfaitement sa fonction, mais on ne peut faire abstraction du probl\u00e8me des d\u00e9chets et des ressources.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Valora Nachhaltigkeit\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/yrf8xc0mrfc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Quelle est l\u2019importance de ce probl\u00e8me au sein du groupe Valora?<\/strong><br>En 2021, les gobelets jetables ont g\u00e9n\u00e9r\u00e9 chez nous 300 tonnes de d\u00e9chets. Si nous pouvions \u00e9viter seulement 10% de cela en utilisant des gobelets r\u00e9utilisables, cela repr\u00e9senterait une r\u00e9duction d\u2019environ 200 tonnes de CO<sub>2<\/sub> par an. Dans <a href=\"https:\/\/valora.com\/annualreport\/2020\/de\/#sustainability-strategy\" target=\"_blank\" rel=\"noopener\">notre strat\u00e9gie de d\u00e9veloppement durable<\/a>, nous avons donc d\u00e9fini les emballages \u2013 en particulier les gobelets r\u00e9utilisables \u2013 comme un th\u00e8me essentiel. Comme le <a href=\"https:\/\/stories.valora.com\/fr\/une-boisson-pour-tous-les-gouts\/#expansion-du-cafe\">caf\u00e9 est l\u2019un de nos produits les plus vendus<\/a>, une bonne solution r\u00e9utilisable nous permettrait d\u2019\u00e9viter une grande quantit\u00e9 de d\u00e9chets \u00e0 la fois.<\/p>\n\n\n\n<p><strong>N\u2019existe-t-il pas de gobelets jetables durables?<\/strong><br>Les produits \u00e9limin\u00e9s apr\u00e8s un usage unique sont rarement durables. Mais il est tout \u00e0 fait possible de r\u00e9duire les effets n\u00e9gatifs sur l\u2019environnement. Ainsi, \u00e0 l\u2019\u00e9chelle du groupe, nous n\u2019utilisons d\u00e9sormais plus que des gobelets \u00e0 simple paroi en carton certifi\u00e9 avec rev\u00eatement plastique. Les gobelets en polystyr\u00e8ne, dont la production consomme beaucoup d\u2019eau et d\u2019\u00e9nergie, sont depuis longtemps bannis de nos points de vente. Derni\u00e8rement, nous avons \u00e9galement test\u00e9 un gobelet en bois tr\u00e8s fin.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"http:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9839-1-1600x1067.jpg\" alt=\"\" class=\"wp-image-13473\" srcset=\"https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9839-1-1600x1067.jpg 1600w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9839-1-1200x800.jpg 1200w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9839-1-420x280.jpg 420w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9839-1-768x512.jpg 768w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9839-1-1536x1025.jpg 1536w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9839-1-2048x1366.jpg 2048w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9839-1-1800x1200.jpg 1800w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9839-1-400x267.jpg 400w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/figure>\n\n\n\n<p><strong>Le bois est-il la solution?<\/strong><br>La production de gobelets en bois g\u00e9n\u00e8re en effet moins de la moiti\u00e9 des \u00e9missions de CO<sub>2<\/sub> que celles des gobelets en carton. Lors des tests sur le point de vente de notre cha\u00eene de bars \u00e0 caf\u00e9 Caff\u00e8 Spettacolo \u00e0 Bienne (Suisse), les retours des clients ont \u00e9galement \u00e9t\u00e9 tr\u00e8s positifs. Le fait que le gobelet chauffe dans la main et que le couvercle soit encore en plastique a \u00e9t\u00e9 critiqu\u00e9. Le fabricant travaille en outre \u00e0 une production peu co\u00fbteuse et \u00e9volutive.<\/p>\n\n\n\n<p><strong>Qu\u2019est-ce que Valora a essay\u00e9 jusqu\u2019\u00e0 pr\u00e9sent pour convaincre la client\u00e8le d\u2019utiliser des gobelets r\u00e9utilisables?<\/strong><br>Dans tout le groupe, des rabais ou des points de fid\u00e9lit\u00e9 suppl\u00e9mentaires sont offerts si l\u2019on apporte son propre gobelet r\u00e9utilisable. De plus, nos points de vente proposent diff\u00e9rents mod\u00e8les de gobelets r\u00e9utilisables l\u00e9gers, de qualit\u00e9 sup\u00e9rieure et bon march\u00e9. Nous avons d\u00e9j\u00e0 test\u00e9 plus d\u2019une douzaine de mod\u00e8les et de mat\u00e9riaux, de l\u2019acier inoxydable au marc de caf\u00e9 press\u00e9 en passant par le plastique et la porcelaine. Le plastique et l\u2019acier inoxydable, tr\u00e8s isolants, robustes et pas trop lourds, ont \u00e9t\u00e9 retenus.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"http:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9819-1-1600x1067.jpg\" alt=\"\" class=\"wp-image-13467\" srcset=\"https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9819-1-1600x1067.jpg 1600w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9819-1-1200x800.jpg 1200w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9819-1-420x280.jpg 420w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9819-1-768x512.jpg 768w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9819-1-1536x1025.jpg 1536w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9819-1-2048x1366.jpg 2048w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9819-1-1800x1200.jpg 1800w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9819-1-400x267.jpg 400w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/figure>\n\n\n\n<p><strong>Vous participez \u00e9galement \u00e0 un projet pilote avec les Chemins de fer f\u00e9d\u00e9raux suisses (CFF).<\/strong><br>Oui, il s\u2019agit d\u2019un syst\u00e8me r\u00e9utilisable de la soci\u00e9t\u00e9 <a href=\"https:\/\/kooky2go.com\/de\/\" target=\"_blank\" rel=\"noopener\">Kooky<\/a>, tr\u00e8s proche de la commodit\u00e9 d\u2019un gobelet jetable. Un test est en cours dans les gares de B\u00e2le et de Zurich, auquel nous participons avec nos formats <a href=\"https:\/\/brezelkoenig.ch\/fr\/\" target=\"_blank\" rel=\"noopener\">Brezelk\u00f6nig<\/a>, <a href=\"https:\/\/spettacolo.ch\/fr\/\" target=\"_blank\" rel=\"noopener\">Caff\u00e8 Spettacolo<\/a> et <a href=\"https:\/\/www.valora.com\/en\/brands\/superguud\/\" target=\"_blank\" rel=\"noopener\">SuperGuud<\/a>. L\u2019id\u00e9e est d\u2019utiliser les m\u00eames gobelets r\u00e9utilisables chez tous les prestataires et d\u2019avoir des points de restitution communs. Je peux ainsi me d\u00e9barrasser du gobelet juste apr\u00e8s avoir d\u00e9gust\u00e9 mon caf\u00e9.<\/p>\n\n\n\n<p><strong>Comment fonctionne concr\u00e8tement cette solution? <\/strong><br>Les clientes et clients re\u00e7oivent le gobelet Kooky contre une consigne de CHF&nbsp;1 \u00e0 l\u2019achat d\u2019un caf\u00e9, d\u2019un th\u00e9 ou d\u2019un chocolat chaud. Apr\u00e8s utilisation, ils scannent le code QR imprim\u00e9 avec une application et d\u00e9posent le gobelet dans une bo\u00eete de restitution. La bo\u00eete reconna\u00eet le gobelet gr\u00e2ce \u00e0 la technologie RFID et cr\u00e9dite la consigne \u00e0 la personne dans l\u2019application. Les retours des clients sont positifs. Ce qui manque encore, c\u2019est un r\u00e9seau plus important de points de restitution dans les gares et aux alentours. Notre boulanger gastronome BackWerk a lanc\u00e9 un projet pilote similaire fin novembre en Allemagne, en collaboration avec les entreprises <a href=\"https:\/\/relevo.de\/\" target=\"_blank\" rel=\"noopener\">Relevo<\/a> et <a href=\"https:\/\/fr.vytal.org\/\" target=\"_blank\" rel=\"noopener\">Vytal<\/a>, mais sans consigne.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"http:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9816-1600x1067.jpg\" alt=\"\" class=\"wp-image-13470\" srcset=\"https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9816-1600x1067.jpg 1600w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9816-1200x800.jpg 1200w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9816-420x280.jpg 420w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9816-768x512.jpg 768w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9816-1536x1025.jpg 1536w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9816-2048x1366.jpg 2048w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9816-1800x1200.jpg 1800w, https:\/\/stories.valora.com\/wp-content\/uploads\/2022\/01\/valora_nachhaltigkeit052A9816-400x267.jpg 400w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/figure>\n\n\n\n<p><strong>Que faut-il pour que les clientes et clients changent leurs habitudes?<\/strong><br>Il faut surtout faire preuve de pers\u00e9v\u00e9rance, car les habitudes ne changent que tr\u00e8s lentement. Mais nous devons certainement aussi informer de mani\u00e8re encore plus active et mettre en place les bonnes mesures incitatives. Peut-\u00eatre qu\u2019\u00e0 l\u2019avenir, nous facturerons un petit suppl\u00e9ment pour les gobelets jetables. Du point de vue psychologique, cela a un effet plus important qu\u2019un rabais, comme l\u2019a montr\u00e9 l\u2019exemple des sacs en plastique: leur consommation a fortement diminu\u00e9 en Allemagne et en Suisse depuis l\u2019introduction d\u2019une taxe. Mais il y a une chose \u00e0 retenir quant aux gobelets jetables et r\u00e9utilisables.<\/p>\n\n\n\n<p><strong>Quelle est-elle?<\/strong><br>Du point de vue du d\u00e9veloppement durable, il est au moins aussi important que Valora n\u2019utilise plus que des <a href=\"https:\/\/valora.com\/annualreport\/2020\/de\/#sustainability-products\" target=\"_blank\" rel=\"noopener\">grains Fairtrade pour le caf\u00e9 de sa marque maison<\/a> \u00e0 l&rsquo;\u00e9chelle du groupe depuis&nbsp;2020. Selon des \u00e9tudes, l\u2019impact environnemental global de la culture du caf\u00e9 est quatre \u00e0 huit fois plus \u00e9lev\u00e9 que celui de la production de gobelets. Principalement en raison de la consommation d&rsquo;eau et de l&rsquo;utilisation r\u00e9pandue de pesticides. En plus d\u2019un prix minimum et d\u2019exigences en mati\u00e8re de conditions de travail, la certification Fairtrade inclut des crit\u00e8res \u00e9cologiques exigeants. Nous avons donc d\u00e9j\u00e0 fait un grand pas en avant.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><em><sup><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cyan-bluish-gray-color\">Photos et vid\u00e9o: No\u00eb Flum.<\/mark><\/sup><\/em><\/p>\n\n\n\n<div class=\"wp-block-coblocks-row coblocks-row-103115343799\" data-columns=\"1\" data-layout=\"100\"><div class=\"wp-block-coblocks-row__inner has-background has-padding has-large-padding has-no-margin is-stacked-on-mobile has-medium-gutter\" style=\"background-color:#e8eef7\">\n<div class=\"wp-block-coblocks-column coblocks-column-103115346253\" style=\"width:100%\"><div class=\"wp-block-coblocks-column__inner has-no-padding has-no-margin\">\n<h4 class=\"has-text-align-center margin-bottom-05 margin-top-0 wp-block-heading\" id=\"c-est-si-facile-de-partager\"><strong>C\u2019est si facile de partager<\/strong>:<\/h4>\n\n\n\n<p class=\"has-text-align-center\"><meta charset=\"utf-8\">Faites conna\u00eetre cette story \u00e0 vos amis et coll\u00e8gues!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-icon-color has-icon-background-color is-style-default has-no-margin is-horizontal is-content-justification-center is-nowrap is-layout-flex wp-container-outermost-social-sharing-is-layout-1 wp-block-social-sharing-is-layout-flex\"><li style=\"color: #ffffff; 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