{"id":9472,"date":"2021-02-24T07:00:00","date_gmt":"2021-02-24T06:00:00","guid":{"rendered":"http:\/\/stories.valora.com\/?p=9472"},"modified":"2021-02-22T15:26:02","modified_gmt":"2021-02-22T14:26:02","slug":"ditsch-expands-vertical-integration-and-transatlantic-cooperation","status":"publish","type":"post","link":"https:\/\/stories.valora.com\/en\/ditsch-expands-vertical-integration-and-transatlantic-cooperation\/","title":{"rendered":"Ditsch expands vertical integration and transatlantic cooperation"},"content":{"rendered":"\n

Both the Oranienbaum and Cincinnati Ditsch production sites will now cooperate more closely to test new products in their respective markets. Valora has also reinforced vertical integration throughout the Group by extending insourcing for BackWerk products.<\/strong><\/p>\n\n\n\n

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The Valora Group values vertical integration highly. Ditsch<\/a> makes a considerable contribution in that respect. In addition to its own shops and major distributors, such as bakeries or hotels in 30 countries, the traditional bakery supplies the Brezelk\u00f6nig and BackWerk food service formats and the ServiceStore DB, U-Store and avec retail formats.<\/p>\n\n\n\n

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Since 1919: Ditsch stands for pretzels.<\/figcaption><\/figure><\/div>\n\n\n\n

Ditsch has made another major contribution to the Group\u2019s vertical integration<\/a> in recent months by identifying extra products it can make for BackWerk. Bj\u00f6rn Tiemann, Sales Managing Director at Ditsch, says: \u201cWe took a close look at the entire Valora Group range and asked ourselves which products we could and want to produce en masse by ourselves.\u201d<\/p>\n\n\n\n

It\u2019s interesting to note in this connection that insourcing last year extended beyond pretzel production<\/a> to include pretzel croissants. \u201cThey are specialities, filled croissants for example\u201d, explains Sebastian Gooding, Managing Director at Ditsch. \u201cWe are thus staying true to our long-term production competency and quality strategy.\u201d<\/p>\n\n\n\n

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Last summer, Ditsch Germany dispatched burger and hot dog buns to retailers in the US for the first time.<\/figcaption><\/figure><\/div>\n\n\n\n

Burger and hot dog buns for the US<\/strong><\/h2>\n\n\n\n

Besides the increased vertical integration, Ditsch has intensified cooperation<\/a> between the two Oranienbaum and Cincinnati production sites. Last summer, Ditsch Germany dispatched 14 containers with burger and hot dog buns to retailers in the US for the first time. The transatlantic burger and bun deliveries have since continued at intervals of four weeks to meet the high demand.<\/p>\n\n\n\n

\u201cThe closer transatlantic cooperation is the perfect way to test demand for selected products in the other market\u201d, says Gooding. \u201cIf they are successful, Ditsch can decide whether to produce them onsite in the US and in Germany.\u201d The next aim of the transatlantic cooperation is to deliver pretzel bites from the US to Germany and market them here.<\/p>\n\n\n\n

\u201cOur primary aim in recent months has been to adapt the pretzel bite recipes so they are eligible for Europe. Europe applies different standards to foodstuffs than the US\u201d, explains Tiemann. If everything goes according to plan and we can clear up the logistical side, our German customers will soon be able to look forward to new Ditsch products.<\/p>\n\n\n\n