{"id":3128,"date":"2019-06-27T11:00:38","date_gmt":"2019-06-27T09:00:38","guid":{"rendered":"http:\/\/stories.valora.com\/?p=3128"},"modified":"2020-02-17T16:38:26","modified_gmt":"2020-02-17T15:38:26","slug":"regional-freshness-for-you","status":"publish","type":"post","link":"https:\/\/stories.valora.com\/en\/regional-freshness-for-you\/","title":{"rendered":"Regional freshness for you"},"content":{"rendered":"\n

Regionality is booming. A growing number of people are making a point of selecting products from their area when buying food. By doing so, they not only support smaller, local operations but they also reduce CO2<\/sub> emissions given the shorter transport routes involved. We would like to present two of our suppliers whose products qualify for our \u201cVon hier. Regional f\u00fcr dich.\u201d (From here. Regional for you.) label.<\/strong><\/p>\n\n\n\n

Customers can also access more hand-made, ultra-fresh and regional products under the motto \u201cHandmade with Love\u201d in the new avec stores launched in summer 2018. Valora uses the label \u201cVon hier. Regional f\u00fcr dich.\u201d to distinguish selected suppliers based in the region. Valora has thus launched Switzerland\u2019s first regionality convenience label. It supports smaller, local entities and reduces the impact on the environment due to short transport routes.<\/p>\n\n\n\n

\n\n\n\n

High standards<\/h2>\n\n\n\n

Only suppliers who meet the requirements of the \u201cVon hier. Regional f\u00fcr dich.\u201d label are allowed to have their products marked with a respective sticker in the avec stores. Requirements include, for example, that composite products contain a minimum of 80% ingredients and 66% of value added from the region. Since the label was launched 237 regional products have been approved in cooperation with 30 regional suppliers. The products include eggs, sausages, drinks and dairy products.<\/p>\n\n\n\n

\n\n\n\n

\u201cEchti Churer Milch\u201d \u2013
fresh, tasty and sensible<\/h2>\n\n\n\n

For example, the avec store in Landquart has \u201cEchti Churer Milch\u201d (genuine Chur milk). Not only is it particularly fresh, it also combines quality with sustainability. The Plankis foundation has supported the project since 2012. The \u201cPlankis\u201d as it is known locally, is located on the edge of Chur and offers accommodation and work to adults with a mental disability. The site has many operations including a bakery, market garden and workshop. It also has a farm estate where \u201cEchti Churer Milch\u201d is made.<\/p>\n\n\n\n

The farm has 60 cows and, from 2012, 120 goats and generates over 400,000 litres of milk a year. \u00abWe bottle our milk first thing in the morning and deliver it straight to the shops. You won’t get fresher than that\u00bb, says operations manager Rolf Steiner. While 90% of all milk sold has a standard fat content, \u201cEchti Churer Milch\u201d retains its natural state and has a particularly full taste, which is also evident in the creamy cheese and yoghurt made from \u201cEchti Churer Milch\u201d.<\/p>\n\n\n\n

We are proud to offer you \u201cEchti Churer Milch\u201d in our Landquart avec store. The products meet the highest quality standards, are fresh, environmentally friendly and fairly priced.<\/p>\n\n\n\n

  • \"\"
    The milk comes from 60 cows and 120 goats in the producer\u2019s own dairy.<\/figcaption><\/figure><\/li>
  • \"The
    The cheese, yoghurt and milk taste especially creamy due to their natural fat content.<\/figcaption><\/figure><\/li>
  • \"\"
    \u00abEchti Churer Milch\u00bb has been produced on the outskirts of Chur since 2012.<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n
    \n\n\n\n

    \u00abLokales Wasser 37\u00bb \u2013
    spring water from Zurich<\/h2>\n\n\n\n

    The Zurich Uetliberg has over 100 springs with fresh water, which supply the emergency reservoir for Zurich City and the city\u2019s fountains. One of the many pipes carrying this water leads to an annex: Rennweg 37, where a small team has been filling bottles with \u201cLokales Wasser 37\u201d (Local Water 37) since 2016.<\/p>\n\n\n\n

    The non-profit project spends its revenue entirely on development projects related to water and came into being by accident. Urs Gr\u00fctter, owner of Max Ditting AG, based at Rennweg 35, noticed that he was entitled according to the extract from the land register, to take water from Rennweg 35\/37. That\u2019s when he decided to start \u201cLokales Wasser 37\u201d.<\/p>\n\n\n\n

    The project started as an insider tip but has since grown to an operation of 5.5 million litres bottled per year. The water is popular among Zurich shops and restaurants. Not least due to its important message: although Switzerland is the reservoir of Europe, over 42 percent of mineral water consumed in Switzerland is actually imported. The ecological footprint of Zurich water is many times better as it is distributed within a 10-kilometre radius.<\/p>\n\n\n\n

    By selling \u201cLokales Wasser 37\u201d in its Zurich avec stores, Valora is supporting its brand vision and commitment to climate protection and improved access to drinking water worldwide.<\/p>\n\n\n\n

    \n