{"id":2663,"date":"2019-02-20T05:59:31","date_gmt":"2019-02-20T04:59:31","guid":{"rendered":"http:\/\/stories.valora.com\/?p=2663"},"modified":"2020-02-19T10:24:33","modified_gmt":"2020-02-19T09:24:33","slug":"avec-towards-a-new-concept-with-courage-and-at-full-throttle-2","status":"publish","type":"post","link":"https:\/\/stories.valora.com\/en\/avec-towards-a-new-concept-with-courage-and-at-full-throttle-2\/","title":{"rendered":"avec: towards a new concept with courage and at full throttle"},"content":{"rendered":"\n

A Valora team developed the concept for the new avec stores in just five months. This concept incorporates the latest food-on-the-go and convenience trends and combines them in foodvenience of the highest level. Roger Vogt, CEO Retail at Valora, talks about the handmade and ultra-fresh products, the regional produce label \u2018Von hier.\u2019 (\u2018From here.\u2019) and the new store design. <\/strong><\/p>\n\n\n\n

I like to cut right to the chase. Things must go fast and have a targeted outcome, and we must also show courage. This is the only way for a company to keep surprising its customers in an extremely fast-paced market. And I am convinced that we managed to do this with the launch of the new avec<\/a>. The first store was opened in July 2018 at the main station in Bern and eight others have followed until now. This concept and its implementation are underpinned by enormous courage, unbelievable passion and a great team performance.<\/p>\n\n\n\n

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