{"id":1437,"date":"2018-05-16T15:05:28","date_gmt":"2018-05-16T13:05:28","guid":{"rendered":"http:\/\/stories.valora.com\/?p=1437"},"modified":"2020-02-17T14:29:05","modified_gmt":"2020-02-17T13:29:05","slug":"fresh-we-give-space-for-ideas","status":"publish","type":"post","link":"https:\/\/stories.valora.com\/en\/fresh-we-give-space-for-ideas\/","title":{"rendered":"Fresh \u2013 we give space for ideas"},"content":{"rendered":"\n<p><strong>\u201cWe brighten up our customers\u2019 day. We are nearby, quick, convenient and fresh.\u201d Whether in sales, marketing or management \u2013 this maxim provides a shared foundation for the entire Valora network. In the video, employees explain what \u201cfresh\u201d means to them.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Fresh \u2013 we give space for ideas | Valora\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/wO0QQzbN58c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cFresh, well rested, in good spirits \u2013 that is how we receive our customers\u201d<\/em><\/p><cite><em>explains Astrid Emser, for example, franchisee of the cigo und k kiosk in Maintal.<\/em><\/cite><\/blockquote>\n\n\n\n<p>As varied as the jobs of the over 15,000 Valora network employees are, they all still share the same motto: \u201cWe brighten up our customers\u2019 day. Wherever people are on the move.\u201d To achieve this goal, Valora&#8217;s employees have a shared understanding of their work: \u201cWe brighten up our customers\u2019 journey. We are nearby, quick, convenient and fresh.\u201d This foundation underpins their thinking and approach to their work, and shapes their interaction with one another, the customers and the partners. In the video, employees explain what \u201cfresh\u201d means in their working day.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cStraight out of the oven, &#8216;marketing by aroma&#8217; \u2013 this is Ditsch&#8217;s formula for success\u201d<\/p><cite><em>says Thomas Christnacht, commercial consultant to Brezelb\u00e4ckerei Ditsch in Mainz.<\/em><\/cite><\/blockquote>\n\n\n\n<p>\u201cFresh\u201d does not just apply to products, brand image and employees. Valora is looking for fresh ideas every day. Ideas can come from everywhere. They know no hierarchies or technical boundaries. Valora promotes these ideas and the resulting sense of cohesion. Valora gives room to fresh ideas and processes them with understanding, thus surprising and enthusing its customers anew again and again.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWe brighten up our customers\u2019 day. We are nearby, quick, convenient and fresh.\u201d Whether in sales, marketing or management \u2013 this maxim provides a shared &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/stories.valora.com\/en\/fresh-we-give-space-for-ideas\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Fresh \u2013 we give space for ideas&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1473,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[11],"tags":[560,430,433],"class_list":["post-1437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-working-at-valora","tag-franchising-agency","tag-group","tag-values"],"pbg_featured_image_src":{"full":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/05\/Anger_Sven_MM0_0227-Bearbeitet-1.jpg",2560,1704,false],"thumbnail":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/05\/Anger_Sven_MM0_0227-Bearbeitet-1-420x280.jpg",420,280,true],"medium":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/05\/Anger_Sven_MM0_0227-Bearbeitet-1-1200x799.jpg",1200,799,true],"medium_large":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/05\/Anger_Sven_MM0_0227-Bearbeitet-1-768x511.jpg",768,511,true],"large":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/05\/Anger_Sven_MM0_0227-Bearbeitet-1-1600x1065.jpg",1600,1065,true],"1536x1536":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/05\/Anger_Sven_MM0_0227-Bearbeitet-1-1536x1022.jpg",1536,1022,true],"2048x2048":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/05\/Anger_Sven_MM0_0227-Bearbeitet-1-2048x1363.jpg",2048,1363,true],"valorastories-image":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/05\/Anger_Sven_MM0_0227-Bearbeitet-1-800x800.jpg",800,800,true],"valorastories-image-slider":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/05\/Anger_Sven_MM0_0227-Bearbeitet-1-1200x800.jpg",1200,800,true],"valorastories-image-zoomed":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/05\/Anger_Sven_MM0_0227-Bearbeitet-1-1800x1200.jpg",1800,1200,true],"valorastories-image-big":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/05\/Anger_Sven_MM0_0227-Bearbeitet-1-2560x1440.jpg",2560,1440,true],"twentyseventeen-featured-image":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/05\/Anger_Sven_MM0_0227-Bearbeitet-1-2000x1200.jpg",2000,1200,true],"twentyseventeen-thumbnail-avatar":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/05\/Anger_Sven_MM0_0227-Bearbeitet-1-100x100.jpg",100,100,true],"rp4wp-thumbnail-post":["https:\/\/stories.valora.com\/wp-content\/uploads\/2018\/05\/Anger_Sven_MM0_0227-Bearbeitet-1-400x267.jpg",400,267,true]},"pbg_author_info":{"display_name":"Valora Stories","author_link":"https:\/\/stories.valora.com\/en\/author\/stories-valora\/","author_img":"<img alt='Valora Stories' src='https:\/\/secure.gravatar.com\/avatar\/4c7dcea5f2af7c4afaf9da5eb51a7c9d?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/4c7dcea5f2af7c4afaf9da5eb51a7c9d?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' loading='lazy' decoding='async'\/>"},"pbg_comment_info":" No Comments","pbg_excerpt":"\u201cWe brighten up our customers\u2019 day. We are nearby, quick, convenient and fresh.\u201d Whether in sales, marketing or management \u2013 this maxim provides a shared &hellip; Continue reading \"Fresh \u2013 we give space for ideas\"","_links":{"self":[{"href":"https:\/\/stories.valora.com\/en\/wp-json\/wp\/v2\/posts\/1437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stories.valora.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stories.valora.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stories.valora.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stories.valora.com\/en\/wp-json\/wp\/v2\/comments?post=1437"}],"version-history":[{"count":0,"href":"https:\/\/stories.valora.com\/en\/wp-json\/wp\/v2\/posts\/1437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stories.valora.com\/en\/wp-json\/wp\/v2\/media\/1473"}],"wp:attachment":[{"href":"https:\/\/stories.valora.com\/en\/wp-json\/wp\/v2\/media?parent=1437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stories.valora.com\/en\/wp-json\/wp\/v2\/categories?post=1437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stories.valora.com\/en\/wp-json\/wp\/v2\/tags?post=1437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}