{"id":13617,"date":"2022-02-23T07:00:00","date_gmt":"2022-02-23T06:00:00","guid":{"rendered":"http:\/\/stories.valora.com\/?p=13617"},"modified":"2022-02-22T21:30:42","modified_gmt":"2022-02-22T20:30:42","slug":"innovation-in-production-of-baked-goods","status":"publish","type":"post","link":"https:\/\/stories.valora.com\/en\/innovation-in-production-of-baked-goods\/","title":{"rendered":"Innovation in production of baked goods"},"content":{"rendered":"\n

The COVID-19 crisis had led to lower demand in the food service market. The Valora specialists from Brezelb\u00e4ckerei Ditsch had also been affected and, as a consequence, they have been intensively driving the development of innovative solutions and products in the B2B market. Corporate decisions that had already been made before the crisis played an important role in this.<\/strong><\/strong><\/p>\n\n\n\n

The investments in the two new production lines in Oranienbaum have paid off. Valora invested in the plant near Berlin in 2019\/2020 in order to meet the increased demand for pretzel products at the time. But just as the production lines were ready for operation, the COVID-19 crisis came along and caused the collapse of the core business, the food service market. Consumers have been eating less and less on the go and increasingly at home.<\/p>\n\n\n\n

Coming to a standstill, however, was not an option. \u201cAs one of the world\u2019s leading producers of pretzel products, we’ve been committed to innovation since Brezelb\u00e4ckerei Ditsch<\/a> was founded in 1919,\u201d explains Sebastian Gooding, Managing Director of Ditsch Production\/B2B. \u201cThe COVID-19 crisis has further illustrated the need for us to become even more focused in this area.\u201d<\/p>\n\n\n\n

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