{"id":13478,"date":"2022-02-23T07:00:00","date_gmt":"2022-02-23T06:00:00","guid":{"rendered":"http:\/\/stories.valora.com\/?p=13478"},"modified":"2022-02-22T21:35:36","modified_gmt":"2022-02-22T20:35:36","slug":"we-are-testing-various-innovations-with-regard-to-reusable-cups","status":"publish","type":"post","link":"https:\/\/stories.valora.com\/en\/we-are-testing-various-innovations-with-regard-to-reusable-cups\/","title":{"rendered":"\u201cWe are testing various innovations with regard to reusable cups\u201d"},"content":{"rendered":"\n

Coffee is one of the top-selling products within the Valora Group and is still mostly consumed from disposable cups. This generates a lot of waste. Yannic Steffan, Head of Sustainability Management at Valora, explains how Valora is meeting this challenge as part of its sustainability strategy.<\/strong><\/strong><\/p>\n\n\n\n

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Yannic Steffan<\/strong><\/figcaption><\/figure><\/div>\n\n\n\n

Mr Steffan, although the waste and resource problems of disposable cups are now well known, reusable cups are still very rarely used.<\/strong>
That\u2019s true. Currently, only 2.4% of the hot drinks served in our sales outlets are bought to go in reusable cups. But a large proportion of our customers would be willing to purchase more ecologically and avoid unnecessary waste, for example.<\/p>\n\n\n\n

So, what exactly is the problem?<\/strong>
From our customer feedback, we know that the most important criteria for using reusable cups are the weight, 100% closing capability and general ease of use. Unfortunately, no reusable models have yet been able to combine these three factors perfectly. And nothing yet beats the convenience of disposable cups \u2013 they don\u2019t need to be packed separately, carried around for hours after use and rinsed out in the evening. So disposable cups do their job perfectly \u2013 except for the waste and resource problem.<\/p>\n\n\n\n

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