{"id":12635,"date":"2022-02-23T07:00:00","date_gmt":"2022-02-23T06:00:00","guid":{"rendered":"http:\/\/stories.valora.com\/?p=12635"},"modified":"2022-02-22T21:38:39","modified_gmt":"2022-02-22T20:38:39","slug":"valora-expands-range-of-drinks","status":"publish","type":"post","link":"https:\/\/stories.valora.com\/en\/valora-expands-range-of-drinks\/","title":{"rendered":"The right drink for every taste"},"content":{"rendered":"\n

Valora is consistently expanding its range of beverages at its retail outlets and continues to surprise its customers with innovative new products. Based on tests and surveys. On cooperation with industrial partners and small regional producers. And on trends such as hard seltzer and functional drinks.<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

From mineral water and fruit juices to energy drinks to coffee all the way to beers and wines from the region: the range of beverages offered by Valora\u2019s retail formats has grown sharply in recent years and is taking up more space in the sales outlets. In particular with regard to the modernisation of its convenience formats k kiosk<\/a> and avec<\/a>, Valora has focused on expanding its range of beverages.<\/p>\n\n\n\n

Why is that? Because more and more people are eating on the go. The increased mobility of society has triggered a trend towards snacking, out-of-home consumption and impulse buying. Valora is therefore systematically expanding the share of food and fresh products in its retail sales outlets \u2013 with hot and cold drinks playing a key role.<\/p>\n\n\n\n

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