BackWerk, Brauckmann, food service bakery, baking, bread, snacks, Germany

BackWerk: food service bakery with a feel-good offer

With the takeover of the food service company BackWerk, Valora has expanded its presence in Germany by more than 300 outlets. While in the past it specialised in inexpensive bread, BackWerk today positions itself as an indulgence destination with feel-good food.

k kiosk, Zeitglockenturm, Zytglogge, Bern, Verkaufsstelle, Filialnetz

A dense and highly frequented network

With top locations, Valora is close to customers on the move. This is thanks to the impressive network of outlets at highly frequented sites.

Working as their own boss with Valora as a strong partner

For the majority of its points of sale, Valora puts its faith in independent entrepreneurs, who run the outlets within the framework of the franchise or agency partner model. A win-win situation for both sides.

Valora strategy, Pretzel Baron, US market, Gary Gottenbusch, Cincinnati, Ditsch USA

Pretzel Baron opens the door to the US for Valora

The acquisition of Pretzel Baron in 2017 represents a milestone for Valora. The family company of Gary Gottenbusch opens the door to US customers. A market with high growth potential for the Group.

Zufriedene Mitarbeitende für zufriedene Kunden

Satisfied employees for satisfied customers

The employees within the Valora network are spread across eight countries, 2,800 sales outlets and four production sites. HR works hard each and every day to ensure that employees feel that they are in good hands at the Group – also for the benefit of customers.

Kaffee, Zug, Reisen, Berg, Frau

Coffee is not just coffee, but it is popular everywhere

Did you know? The favourite coffee of Valora customers in Switzerland is far less popular in Germany. What’s more, not all German federal states or Swiss language regions drink their coffee first thing in a morning. Valora has analysed the preferences of its customers.