Michael Mueller, CEO of Valora, looks back on the successful development of Valora over the past year and explains why the company is in an excellent position to master the future.
Successfully managed with great joy by the franchisees Anja and Markus Jütten, the BackWerk in the southern German city of Lörrach leaves its guests spoilt for choice with a range of more than 100 products.
At the Ditsch production site in Oranienbaum, more than a million baked goods are produced every day. Shift leader Sven Stojan knows the recipe for success behind the globally loved pretzels, pizzas and bread rolls.
He creates what is later displayed in the show cases of BackWerk, Brezelkönig und Caffè Spettacolo in Switzerland; Riccardo Brunet is Food Developer at Valora. Together with his team he scouts tomorrow’s trends and writes new recipes.
The Germans love good snacks and are prepared to pay good money for them. The business is booming. As Germany’s biggest food service bakery, BackWerk carried out a study of snacking for the first time.
According to a study, Valora’s economic output in Switzerland is more than CHF 1.4 billion, making it one of the most important Swiss retail and convenience companies.
Ever more people live alone and eat away from home. But for today’s mobile population, food not only has to be available quickly and at any time, it also has to be ultra fresh and healthy. How Valora lives up to these trends.
Satisfied employees remain loyal to their employer: the Christnacht family has been working for the Ditsch pretzel bakery for three generations. The family tradition started with Marion Elisabeth Christnacht, a qualified hairdresser.
Caffè Spettacolo has been supporting the ANEI coffee cooperative, representing several indigenous groups from the north of Colombia, since 2014. Their beans – organically grown …
With the takeover of the food service company BackWerk, Valora has expanded its presence in Germany by more than 300 outlets. While in the past it specialised in inexpensive bread, BackWerk today positions itself as an indulgence destination with feel-good food.
With top locations, Valora is close to customers on the move. This is thanks to the impressive network of outlets at highly frequented sites.
For the majority of its points of sale, Valora puts its faith in independent entrepreneurs, who run the outlets within the framework of the franchise or agency partner model. A win-win situation for both sides.
The acquisition of Pretzel Baron in 2017 represents a milestone for Valora. The family company of Gary Gottenbusch opens the door to US customers. A market with high growth potential for the Group.
The employees within the Valora network are spread across eight countries, 2,800 sales outlets and four production sites. HR works hard each and every day to ensure that employees feel that they are in good hands at the Group – also for the benefit of customers.
Did you know? The favourite coffee of Valora customers in Switzerland is far less popular in Germany. What’s more, not all German federal states or Swiss language regions drink their coffee first thing in a morning. Valora has analysed the preferences of its customers.