The shopping experience of the future: the people behind the technology

Practical, digital and fresh. Why our modern convenience formats avec X and avec box count on Valora employees like Marina and Andreas.

Practical, digital and fresh: avec box and avec X are Switzerland’s most modern convenience stores. Come in, do your shopping and pay via an app – practically around the clock and without having to stand at a cash register. As digital as these formats may appear, they wouldn’t work without people. We introduce two of them here.

Andreas Märki,
Consumer Application Developer

Andreas Märki - Consumer Application Developer
Andreas Märki Consumer Application Developer

“You can actually imagine it as follows: I am responsible for ensuring that the app works as simply as it does when you use it”. When we ask what exactly Andreas’s job is, his automatic response is to describe it in layman’s terms. This is presumably because as a Consumer Application Developer he has realised that his work is so abstract that many people lack the imagination to picture what he does. He has been working for Valora for three and a half years and is one of the people without whom it would not have been possible to open either avec box or avec X on 6 April 2019. In October 2018, when the final green light was given for both of the new formats, he was made responsible for coordinating the mobile app. After some initial workshops dealing with, for example, encryption, registration and user identification, Valora was ready to start developing the app in mid-January 2019.

The development of the digital shop key

The development of the digital shop key
Andreas Märki – Consumer Application Developer

A team spanning three time zones developed the avec app, which provides avec box and avec X customers with a shop key. The app provides a range of functions covering shopping and the systems associated with that. For example, the immaculate scanning of identity cards, saving a credit card and the function that allows the avec box doors to be opened with the app. This sounds simple but there is a great deal of work behind it. Before the store doors open, for instance, the system not only checks whether the customer has saved a credit card in the app, but also whether the card in question is still valid and can be charged. “The door may therefore open with a few seconds’ delay. This is something we are working on”. Generally speaking, the current version of the avec app represents an MVP: a minimum viable product, i.e. the first version of the app. Based on the experiences gathered and customer feedback, Andreas is improving the app on an ongoing basis to make it  more stable and ensure it fully meets expectations.

From mechanic to computer scientist

Andreas started his professional career with an apprenticeship as a mechanic. For many years, he worked in manufacturing, making compressor wheels for turbochargers, among other things, that now do their work somewhere on the world’s oceans in enormous freighters and passenger ships. At some point, however, he realised that it’s not only his taste in music that is very digital, but also that this was the direction that his future work should take. He therefore bravely decided to replace his work as a mechanic with a course which would see him study to become a computer scientist. “It really wasn’t easy for me, in the middle of my life, to become a student again with a student wage and as a final consequence to have to move back in with my parents”, he recalls. It truly proved worthwhile, however. “In my current job, I never get bored as I not only share responsibility for the future of Valora, but also contribute to shaping the entire Swiss retail sector.”

Marina Pavlovic,
Store Manager

Marina Pavlovic – Store Manager

Marina knows the avec box and avec X range inside out. Her favourite product is the tuna sandwich from the «Handmade With Love» line. Since the launch of the two new avec X and avec box formats, she has been on the front line as a store employee and is proud when she can inform customers that they can shop without the need for a cash register.

The focus is on supporting our customers

avec box: Store-Management
Marina Pavlovic – Store Manager

“During the first few days, I had to provide customers with a great deal of support. Things have calmed down a little now as many customers have already visited and can easily get to grips with things on their own”, summarises the 23-year-old. In addition to helping customers, she also takes care of overall store management: placing orders, accepting and storing deliveries, maintaining the store’s condition and performing a range of administrative work. “Nobody knows better than me which products perform well and can estimate how many units of these need to be ordered. This isn’t something that comes automatically”. Every now and again, she also perform technical tasks, for example if the coffee machine temporarily doesn’t work. Here, many others would immediately call the technical service. She learnt these skills during the special training courses that she had to complete for performing her work in the stores.

New tasks through digitization

As a trained retail expert, she does not miss the cash registers. On the one hand, she feels more secure without money in the shop. On the other, she now has more time for what she really enjoys: contact with customers. “I think it’s great that I no longer have to swipe goods over the scanner in staccato to ensure that my queue doesn’t become never-ending”.   In response to the question of what she hopes digitalisation still has to offer in future, she is hesitant in providing her answer. On the one hand, she finds the shopping experience in both new formats fantastic. On the other, the complexity of digitisation scares her a little. “If developments continue as they have until now, however, meaning that I ultimately have more time for human interaction, I can’t see anything that speaks against it.”

avec X and avec box

avec box offers a tried-and-tested range of convenience products, including fresh food to eat on the go, everyday food items and the most important household products. Following the pilot at Zurich main station, which ran until 22 April 2019, avec box will soon move to Wetzikon, after which the concept should be rolled out to other regions in Switzerland.

On 6 April 2019, Valora’s first cashier-free convenience stores opened their doors with avec box and the avec X future store at the Zurich main station. Access, shopping and payment are controlled by the avec app. In the new stores, convenience refers not only to the product range, but the entire shopping experience which can be done even more comfortably, at your own pace and outside of normal business hours.

The future avec x store will be Valora’s innovation laboratory for the shopping experience of the future. Customers will be constantly introduced to the latest food convenience trends here. Digital shopping experiences will also be tested, such as new payment options and personalised shopping. There are currently no plans to roll out avec X in other regions. Valora will further develop the tested ideas on the basis of customer feedback and will ideally integrate them into its other sales formats such as avec and k kiosk.

Further information can be found at and

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