Valora – brightens up your journey

Each and every day, Valora’s employees work to ensure that their internal and external customers can enjoy the best possible service. In order to achieve this goal, Valora bases all of its activities on the following four corporate values: nearby, quick, convenient and fresh.

Valora brightens up their customers’ day. Wherever people are on the move. Be it staff within the company or clients and business partners, what Valora wants above all is to provide the best possible service.

“The nicest thing about my job is making customers happy.” This is not a quote from an advertising brochure, but instead comes from a k kiosk agency partner in Switzerland. It is an impressive reflection of the drive felt by all employees in the Valora network.

Put simply, Valora wants to brighten up the journey for their customers. Just what this can look like during everyday business is made clear by the statement of a k kiosk franchisee from Germany. “I know a lot of customers personally. When I hold out the products they have come in for without them even having to say a word, I can see the delight in their faces.” This example shows that “brightens up your journey” perfectly reflects what Valora stands for with its different offers. This is also demonstrated by the following video in which employees from various areas and countries of the organisation report on their daily work.


Overview of Valora’s four corporate values

Nearby, quick, convenient and fresh – four values that define Valora. In interactions with each other and in dealing with customers and partners.

Nearby: We make our customers happy.

We are always close at hand for our customers, and close to our staff. We firmly believe that happy employees mean happy customers. We value our employees and take an interest in what matters to them. We help them develop professionally and personally and give them constructive feedback.

Quick: We combine flexibility with foresight.

Retail is in the details, and never stands still – we know all about this, it’s in our blood. We set ourselves ambitious targets, make decisions quickly, and implement them decisively within the guidelines. We are flexible. We can improvise, and see every change as an opportunity to make the customer experience even better.

Convenient: We are uncomplicated and take decisions efficiently.

We take a practical, pragmatic approach and act accordingly, always putting our customers first. We make things simple and uncomplicated. We place trust in others and allow them to take responsibility. We communicate efficiently, transparently and credibly. We are unbureaucratic, direct and open.

Fresh: We give space for ideas.

We are always on the look-out for fresh ideas. There’s no telling where ideas will come from. They’re not bound by hierarchies or functional areas. These are the ideas we encourage. We give them space to develop and nurture them carefully. This way we’re able to continually surprise and delight our customers.

avec, BackWerk, bob Finance, Brezelkönig, Caffè Spettacolo, cigo, Ditsch, Group, k kiosk, Press & Books, Pretzel Baron, ServiceStore DB, Unternehmenswerte, U-Store, Valora, Video

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